| Be Truthful and Honest | | | | Every site requires thorough usability testing. The |
| A website is the most trusted piece of information | | | | reason behind this is that the website developer and |
| for your discerning users. You must deliver what you | | | | the end users view your website with totally |
| have claimed on your site. If you fail to deliver what | | | | different perspectives. A developer may be |
| you have claimed in your site, it will create distrust in | | | | engrossed in providing correct meta tags, links, call |
| the mind of the visitors and they may never return | | | | for action buttons etc., but he may have not have |
| back to your site. So, anything that you write on | | | | realized that the shopping cart is creating problems |
| your site must be true and deliverable.Provide | | | | for your clients! |
| Important Information in the Fold Fold is the portion | | | | You may carry out such usability analysis yourself |
| of your webpage that lies above the bottom status | | | | also. You may ask your customers to navigate your |
| bar of your screen. You must provide most | | | | site and request them to give you their feedbacks. If |
| important and vital information about your business in | | | | your business is small, you may request your family |
| the Fold itself as many users dislike to scroll down | | | | members, relatives, friends or colleagues to give their |
| and dig deep to get the information that want. | | | | feedback to you about the web usability of your site. |
| Improve Your Internal Navigation It is one of the | | | | They may tell you several points which neither you |
| important aspects of web usability of your site. You | | | | nor your developers ever thought of. They may tell |
| need to properly link various web pages of your site | | | | you that once they clicked on a menu, a totally |
| so that the user need not dig into frustratingly deep | | | | different window was opened and they could not go |
| menu options to get information about a particular | | | | back to their original page as back button was either |
| product or service that you are providing. | | | | not available or it was not working at all. |
| Provide Compelling Content | | | | It would still be a better option if you take the |
| Content is one of the most important parts of | | | | services of a professional to do usability analysis of |
| usability analysis. Your content must have eye | | | | your site. The professional will record and track each |
| catching titles and must present all the necessary | | | | movement of your users on your site. After proper |
| information to the reader in a simple and user friendly | | | | usability analysis, he might be able to tell you what |
| way. A compelling content will gently take the user | | | | was going into the minds of your users. Each web |
| to the last line of your write up and prompt him to | | | | page of your site would require thorough usability |
| order something from you. Do not forget to provide | | | | testing. Web usability analysis will pay you dividends in |
| "Call for Action" button at the end of your each | | | | the long run and your business will grow. |
| content. | | | | |