| What is your purpose for creating a website? If it is | | | | here is to visit your competitor's websites and see |
| to make money, there are certain design factors | | | | what colors the successful ones use the most of. |
| that you will need to factor into your creation. | | | | Use that same color to see what effect it will have |
| Take a look at the websites you know that are | | | | for you. |
| successful. You will see that they have certain things | | | | Relevant Graphics |
| in common. Apply these to your own website to | | | | Graphics are appealing and can have a tremendous |
| make yours more profitable. | | | | impact on what your viewers will do. They need to |
| The Right Keywords | | | | be relevant and portray a message that will lead your |
| Even though you can advertise to get people to visit, | | | | potential customer to a sale. |
| you will also want to take advantage of search | | | | Sell The Feeling |
| traffic. If you can rank organically, you will be able to | | | | Do not sell the product. People do not buy things, but |
| get free traffic. Not only is this free, it also brings | | | | they buy feelings. They want to feel a certain way |
| targeted leads which are more likely to turn into | | | | by using your product or service. Think about how |
| buyers. | | | | perfumes and colognes are sold. They do not sell it |
| But, you cannot use any keyword you think works. | | | | as this or that chemical combination, but they sell the |
| You need to use keywords that your potential | | | | potential feelings it can evoke. They give the |
| customers use. | | | | impression that if you buy and use their perfume or |
| Keyword research tools are essential to find out | | | | cologne, you will be the most popular and sought |
| what people are searching for. The paid ones will give | | | | after person. Your love life will never be boring. |
| you more tools and more data with one click of the | | | | Think of ways you can apply this to what you have |
| mouse. The free ones can give you the same | | | | to offer. |
| information, but you will need to perform some steps | | | | Affiliate Links |
| manually. So, both free and paid ones will work | | | | Many webmasters today are also affiliate marketers |
| depending on how much time you have available. | | | | for other companies. If you are going to add these |
| Choosing The Right Color | | | | to your website too, you will want to make sure |
| Science says that color affects people's actions. Blue | | | | that they do not impede on your visitor's experience. |
| is the color of choice in business because marketing | | | | If all they see are ads, most likely they will be turned |
| tests prove that more people will buy from someone | | | | off. Place ads in strategic places and they will make |
| wearing blue versus any other color. However, | | | | money for you. You also need to choose relevant |
| different markets have different colors that trigger a | | | | ads to put up. You do not want an ad on golf on a |
| person's trust. It takes testing to find out what color | | | | pet fish site. |
| will work for your website. A trick you can apply | | | | Get more tips on how to design your own web page. |