| Decent, functional, and solidly- built website templates | | | | template, but does this style really represent or |
| are either free or very affordable, and found in | | | | enhance your business? As for your color, they |
| almost every dimension and niche of the Internet. | | | | should match your company logo colors, or be |
| Still, many people download a template, and either by | | | | complimentary. Further, if you have Adsense on your |
| their own craft or by directing another individual, end | | | | site, take the time to match your Adsense colors to |
| up with a website that doesn't deliver or isn't suitable | | | | your theme colors. This adds a professional, crisp |
| for their purpose. Here are a few guidelines to help | | | | touch and gives an extra tip to the customer that |
| avoid common errors in template-purpose mismatch. | | | | you know what you are doing. A sitemap is |
| Get Some Experience: It isn't absolutely necessary, | | | | completely necessary, and you can test its |
| however, learning some basic HTML, and even CSS | | | | usefulness yourself. Ever been to a site, and need to |
| style sheet coding and PHP coding will help you | | | | know where you are going, the sooner, the better? |
| understand your site, and certainly empower your | | | | This feature alone is one of the key elements your |
| ability to function on the web. More than likely, you | | | | web design can have. |
| will be striving for a unique site, one that stands apart | | | | Check the Text, Fine-Text Too!: Many templates |
| from the rest, and emphasizes your purpose. | | | | have the Latin text, and as you know, this is ready |
| Time Management: You can edit most templates as | | | | to be changed. Check your header text, and fine |
| much or as little as you want. Some templates just | | | | print text, usually found at the bottom of your |
| aren't designed for a great deal of editing, while | | | | template, as well. Make sure you leave the copyright |
| others are. Read the designers recommendations. | | | | or the credit if it is requested, but many times, you |
| Some will even express "easy customizable", or | | | | can add your own company text and company |
| "made for the frequent editor". Don't be surprised, | | | | copyright materials as well. |
| and don't be afraid to change your theme several | | | | Boost your credibility, and professional presence |
| times. Eventually, you will find a theme you like, and | | | | on-line with balancing the right amount of |
| requires the minimum input from you for the result | | | | customization to an appropriate design for your |
| you want. | | | | business with the style you want to represent your |
| Color, Style, Navigation: These elements are | | | | products with. The difference could be not only the |
| sometimes overlooked, especially by those new on | | | | immediate sales you make, but assist in attracting |
| the web. You may just love your new Gothic-style | | | | returning visitors and potential customers. |