How Much Should Your Web Design Cost?

The real answer is... too much. Or at least that's howBut ultimately I am motivated to cultivate good
everyone I talk to seems to feel.relationships with customers, so I might do a little
But must understand before you move forward, thisextra.
is not a "purchase" its an investment.Things like Search engine optimization (vital to your
This isn't like buying a donut, where once you eat thesuccess), graphic design, and content creation can
donut your left with nothing. With your newly mintedraise the price of the project.
website you should have a long term opportunity toAs a trained copywriter, writing is something I'm
make money and promote your business.good at and love to do. SO I will include some
For big corporations, like Apple, Best Buy, andcontent writing in my prices, especially if the client
Amazon they can afford to spend the big wiz banghelps me with research and I anticipate a relationship
bucks on a flashy site. But for most people andpast the web design.
companies (like you and me) the most importantSearch Engine Optimization can cost extra, but most
things are not the wiz bangs, but a clean directdesigners should be willing to do at least minimal SEO
message that people can easily read, and a site thatincluded in the price of your website.
converts visitors to buyers.If there not, find someone else.
The less wiz bangs, and the costs for a web siteJust remember 4 things...
decrease. Where a wiz-bang website with all the1.) Wiz-banged out websites cost huge cash...figure
goodies could cost you thousands, maybe even tensout if you really need them or not.
of thousands...a more basic, high converting, well2.) Your web designer will either charge you per page
designed and written site without the wiz-bags willor by project...also many will want half up from and
cost significantly less.half on completion.
Don't let anyone tell you any different. Depending on3.) content writing is extra, and so is seo unless
page count, you shouldn't expect to pay more than adiscussed ahead of time. Make sure you get him to
thousand dollars. Most cases your investment in aagree to terms before on not just design, but
web design should be even less.content writing, and SEO as well. Without SEO, your
You generally have two options, to either pay bywebsite can have all the wiz-bangs but no one will
page or a flat fee for the entire site. This is going tosee it.
depend on the designer you work with.4.) Your the boss, don't screw over your
Remember the good ones want to not only get paid,designer...but if you don't feel comfortable with them
they want to make sure your happy, so they candon't work with them. Remember this should be a
get more business from you in the future. For anlong working relationship, you don't want to work
example, I generally charge $700 for a informationalwith someone you can't stand, or you can't trust.
site, and a minimum of $1200 for ecommerce sites.The good ones want to work with you, and get
Now these prices vary depend on the amount ofmore business out of you...treat them right and they'll
pages and work on my part. And the same will bedo great work for you.
for most designers.Hope this helps.