| Website design is not just about a pretty page, or | | | | them they are hidden and only drop down when |
| the fanciest design on the web. It is more so about | | | | needed. Also your designer should integrate |
| making sure that integrated into the design is usable | | | | breadcrumbs as a second navigation as this not only |
| functionality and making it really work and draw your | | | | helps with SEO (Search Engine Optimisation) but |
| customers in deeper with friendly features and not | | | | makes it easy to go back to a page you where |
| over cramming it. After all everyone that visits could | | | | looking at before. |
| be potential customers or business for you. | | | | Mix it up a bit, have pictures in with text, it makes all |
| I'm not saying it shouldn't be a good looking page but | | | | the difference. Even just one picture on a page can |
| it needs to be useable. It needs to intrigue visitors so | | | | make it more likely your content will get read. |
| the main page should have teasers of what your | | | | However keep your pictures clear and of a high |
| website has to offer. This will influence a visitor to | | | | quality. A poor quality picture can give of a bad |
| click through and want to see more without having | | | | impression of your business, and make you look |
| to go through 5 different pages to find what they | | | | slightly unprofessional. It may look like you put little |
| want. You need to get across a message without | | | | effort into your website which people will assume is |
| going into masses of detail. It's a known fact that a | | | | the same about how you treat customers. |
| person will not read every last bit of text on your | | | | Relevancy is key; keep updates and content current. |
| site so keep it short and easy to skim through, and | | | | Adding new content and updating pages regular can |
| try to steer clear of tiny lettering. Bigger is better but | | | | gain trust and show that you are active online. This is |
| obviously not massive. | | | | a benefit for most people because they feel as |
| Navigation is also a major part in web design; a good | | | | though they will get fast responses from you. |
| web designer will know how to create an easy to | | | | Discuss with your web designers what ideas you |
| use navigation system. It works as a guide for | | | | have and what you would like to gain from visitors. A |
| visitors and is an easy way of categorising content | | | | good site should entice customers and visitors to |
| without having it crammed in a list on one page. Use | | | | leave something for you, an email or phone number |
| drop down menus with sub categories and this | | | | in exchange for say a newsletter. |
| prevents people having to sit for ages going through | | | | If you can implement all of this into a good looking |
| a list and will also help people go from one page to | | | | website then your site will be near enough perfect, |
| the next easily. They also free up more space on | | | | just remember that less is more. |
| your website because once someone isn't looking at | | | | |