| Web design didn't really emerge as a discipline and an | | | | designers, in general. But it was, also, at this time that |
| industry until the early 1990's. Some of the most | | | | marketing became an important part of the web |
| important factors that led to this include: (with the | | | | design process. Some basic marketing goals included: |
| emergence of) | | | | how best to attract visitors to a website; how best |
| - HTML in 1990 and its development over the next | | | | to keep them on the site for as long as possible; |
| few years. | | | | how best to get audiences more interested in the |
| - CSS (Cascading Style Sheets - style sheet | | | | company website; and how best to get audiences to |
| language) in 1996 | | | | respond to the website in general. |
| - dynamic pages as opposed to static pages. | | | | As web technology and web design tools were |
| - Web browsers. Mosaic was the first (1993) with | | | | developed further in the late 1990s and the 2000s, |
| things taking off with Internet Explorer (1995). | | | | companies began to see the website as an effective |
| - Search engines. Wandex (1993) was the first. | | | | tool not just for sales and general marketing, but, |
| WebCrawler was one of the first "full text" | | | | also as a powerful tool for branding and making an |
| crawler-based search engines (1994), and Lycos was | | | | important connection with audiences. |
| the first real commercial search engine (1994). | | | | Web design now isn't just about technical skills and |
| - Multi-media technology And more. | | | | creative flair, it's, also, very much now about listening |
| At this time leading web designers such as Jakob | | | | to clients and understanding their particular business |
| Nielsen and others began to implement common | | | | marketing/branding goals and implementing them into |
| approaches to web design that influenced other web | | | | the website. |