| Bewildered is probably the most descriptive term | | | | - You need to understand meta-tags and how and |
| which would describe my state of mind after first | | | | where to insert them in your HTML programming. |
| breaking into the internet marketing game. I was lost | | | | - You need to know how to create and acquire your |
| beyond belief. I didn't know anything about marketing | | | | own domain name. |
| and I was a near computer illiterate. | | | | - You need to know how to use a hosting company, |
| But the one thing that drove me nuts was the | | | | cPanel and FTP to construct and maintain your |
| realization that I had to eventually put up a website. | | | | website. |
| Overwhelming dread and anxiety haunted me for | | | | - And much, much more. |
| months as I pursued this holy grail of online | | | | I am not telling you all this to discourage you. But I |
| marketing. I was haunted by the prospect of failure. I | | | | would be lying to you by making you think this whole |
| am sure I am not the only one to realize that good | | | | process is easy because it isn't. The best way to get |
| web page design and using web page development | | | | through this is to take little steps and enjoy each |
| software can be a huge hurdle for any novice. | | | | little success along the way. Inevitably, you will be |
| I tried to teach myself HTML programming with | | | | successful just as I was, because I now have my |
| mixed results. I talked to web designers and fainted | | | | own website. And eventually, it all came together in a |
| at their prices. I fell for club site come-ons promising | | | | hurry. After much worry and searching I finally |
| me my own websites. I downloaded free templates | | | | stumbled onto the right path and you will too. |
| and stared at them for months. I crashed and burned | | | | It should be pointed out that my requirements for a |
| using wizzywig software. I was obsessed. | | | | website may not be your requirements. Because I |
| Then I tried an end run by checking out Squidoo and | | | | already had my own successful business on the |
| HubPages. But they left me with the nagging feeling | | | | street, I could afford to take my time and create a |
| that I was selling my business short and settling for | | | | website which I believed would give me more money |
| something less. | | | | over the long haul. Someone else might not have this |
| But what kept me going was when I went online, I | | | | luxury and might require quick short term money. |
| found thousands of websites everywhere! I kept | | | | These and other considerations will dictate the type |
| telling myself there had to be an answer. After | | | | of websites one might create. The point being here |
| months of research and checking out highly ranked | | | | is, a website should reflect the owner's needs and |
| sites I have come to the following conclusions: | | | | desires and one size definitely does not fit all. |
| - HTML programming while easy becomes difficult | | | | My success in surmounting this obstacle of website |
| when combining it with such things as CSS Style | | | | construction revolved around understanding the |
| Sheets and Java Script. | | | | above and continuing my search until somebody |
| - You have to write informative articles to attract | | | | came along that allowed me to accomplish my goals |
| customers to your site who are in search of | | | | within their vision of what constitutes a good |
| information. Therefore, you have to acquire the | | | | website. I was probably more intuitive about all this |
| ability to write. | | | | than coldly analytical. If I was doing something that |
| - You also have to learn how to construct good | | | | didn't feel right I stopped and looked elsewhere. |
| "sales copy" for your optin pages, confirmation | | | | I am sure there will be those of you who are going |
| pages, sales pages and email newsletters. | | | | to be disappointed by not being provided a magic |
| - You have to be able to create good headers and | | | | bullet from this article. For those of you who are |
| headlines. | | | | looking for such a magic bullet, I say good luck. What |
| - You have to know something about graphics. | | | | I am attempting to do here is instill a sort of mindset |
| - You have to create internal and external links on | | | | which if adopted will lead inevitably to your success. |
| your site. | | | | But you will have to be highly motivated and be |
| - You have to SEO Optimize your web page both on | | | | absolutely convinced that you will prevail. If you do |
| site and off site to keep Google and other search | | | | this I can assure you that good web page design and |
| engines happy. | | | | using web page development software are not |
| - You also have to understand odd entities such as | | | | beyond your reach. Good hunting you are very close |
| perma links, widgets and plugins. | | | | to the solution to your problems! |