| To be familiar with the complex and unfamiliar terms | | | | Data transfer - The total amount of information from |
| we find in the web, try to browse the definition of | | | | a website that is downloaded and typically measured |
| terms below to familiarize yourself with the basic | | | | in gigabytes (GB). |
| terms used in Internet Marketing so that you can | | | | Dedicated hosting - a client dedicating an entire |
| prepare yourself before starting your very own web | | | | server to the client's websites. |
| marketing. | | | | Deep linking - hyperlink that points to a page other |
| Above the fold - it is the top part of the Web page | | | | than a site's main home page. |
| that is visible without scrolling. | | | | Description tag - a tag used by Web page creator to |
| Ad space - the space on a Web page available for | | | | describe search engine listings. |
| advertisements. | | | | Domain name - label to identify the location of an |
| Acquisition cost - money invested in a business to | | | | entity on the Internet. |
| gain customers | | | | Email - system of sending computer-based messages |
| Affiliate - The person that is associated in the | | | | over telecommunication technology. |
| marketing relationship | | | | Email marketing - form of direct promotion of |
| Affiliate Marketing - a merchant website paying | | | | products or services via electronic mail. |
| commissions to other website that directs customers | | | | Email spam - junk electronic mail |
| to their site. | | | | Flash - multimedia platform created by Macromedia to |
| Affiliate merchant - person in a affiliate marketing | | | | allow interactivity to fit in a file with a small size |
| relationship that advertises their website | | | | Forum - an online discussion site where web surfers |
| Application service provider - provider of | | | | may read and post common topics |
| computer-based services to customers in the internet | | | | Frames - a structure dividing a Web page into two or |
| Auto responder - a computer program that sends an | | | | multiple parts. |
| email response to incoming emails. | | | | Home page - the Main webpage |
| B2B - business to business | | | | HTML banner - a banner ad using HTML elements |
| B2C - business to consumers | | | | Inbound link - a link displayed on your site coming |
| Bandwidth - rate of data transfer in a | | | | from another site |
| communications channel, measured in kilobits per | | | | JavaScript - a scripting language made by Netscape |
| second (kbps). | | | | used to create website |
| Banner ad - form of advertising on the web by | | | | Link checker - tool that is used to check broken |
| embedding the ad in the webpage | | | | hyperlinks. |
| Blog - website of an individual that posts regular | | | | Log file - files recording web server activity |
| articles, images or videos | | | | Marketing plan - written document containing details |
| Bookmark - a locally stored URI (Uniform Resource | | | | of action to attain marketing objective |
| Identifier) in a Web browser that is used for future | | | | Navigation - movement from one web page to |
| reference. | | | | another |
| Browser - software application that presents or | | | | Outbound link - linking your site to a site from outside |
| retrieve information in the web | | | | Pay per click (PPC) - online advertisement model |
| Burstable bandwidth - allows websites to expand | | | | where payment is based on click-throughs. |
| network capacity to handle peak usage. | | | | Pay per lead (PPL) - online advertising payment model |
| Cascading style sheets (CSS) - a style sheet | | | | where payment is based on qualifying leads. |
| language that is used to separate style from | | | | Pay per sale (PPS) - online advertising payment model |
| structure on Web pages. | | | | in which payment is on sales. |
| Click-through - the process of clicking through an | | | | Payment threshold - minimum commission that a |
| online advertisement on a website | | | | marketing affiliate must earn to get payment from |
| Click-through rate (CTR) - number of click-through | | | | an affiliate program. |
| per hundred ad impressions, expressed as a | | | | Search engine - tool designed for easy and |
| percentage to measure success of ad campaign | | | | convenient searching or browsing of info on the web |
| Cookie - small string of text stored on a computer | | | | Search Engine Optimization (SEO)- the process of |
| by a Web site so preferences are remembered on | | | | improving volume or traffic to a website ensuring |
| future requests. | | | | that the site places well when those keyword |
| Cost-per-action (CPA) - online advertising payment | | | | phrases are part of a Web search. |
| model in where advertiser based payment solely on | | | | Super affiliate - an affiliate generating a considerable |
| qualifying actions linked thru an ad | | | | percentage of an affiliate program's activity. |
| Cost per click (CPC) - the payment of advertiser to | | | | Two tier affiliate program - program where affiliates |
| each click-through on their ad | | | | earn commissions on their conversions of |
| CPM - commonly used measurement in advertising | | | | webmasters they refer to the program. |
| where the payment is on cost per thousand | | | | URL - resource location in the net |
| impressions. | | | | Web design - selecting available components to |
| Customer acquisition cost - the cost associated with | | | | layout and structure web pages |
| convincing a customer to patronize a product or | | | | Web directory - listings of Web sites. |
| service in the net | | | | |