| f the most effective website tools for increasing | | | | read horizontally around the upper portion of the |
| customer service as well as raising | | | | content area then moving a bit down the page |
| customer’s trust and confidence in your site | | | | continues reading the next in a horizontal movement |
| is the email. Their confirmation messages assure the | | | | again but covering a shorter course. Lastly, the left |
| users that their message had been brought to the | | | | side is scanned vertically and this forms the stem. |
| intended recipient. They reach out to customers | | | | This pattern only shows that users don’t |
| rather than wait for users to come and approach | | | | read web pages word for word and that in-depth |
| them as with the circumstances with websites. Email | | | | reading is uncommon. |
| messages must be designed for its most | | | | Cascading style sheets of the CSS styling guide can |
| advantageous purpose, using an interface that acts in | | | | be used for controlling and styling a layout and its |
| the perspective of a busy inbox and the | | | | content. HTML source code, because it has the same |
| user’s excited approach to reading mail. Email | | | | styles, need not be repeatedly copied when used |
| writing is a user interface design activity even though | | | | throughout a web page. Defining and storing the |
| their messages are mainly text. | | | | style in a separate style sheet eliminates the process |
| Online headlines, page titles and other sections of | | | | of copying again and again and makes it easier to be |
| web copy do the talking on your website. The | | | | referred to as the need for its use in the web page |
| microcontent gives the readers an overview of what | | | | occurs. With this action, there is a remarkable |
| to expect and here are a few guidelines for writing | | | | reduction in the file size allowing you to make global |
| them: | | | | changes from one file, as well as shorter web page |
| • They should be an abstract of the whole | | | | loading time. |
| article written using terminologies that the readers | | | | A website is essential for a small business. Websites |
| can easily relate to. | | | | are the first point of reference that a customer |
| • They should be written in clear and simple | | | | explores when looking for a business. They are |
| language. | | | | viewed as the company portfolio, presenting what |
| • Avoid teasers that try to lure people to | | | | they can do for customers. However they differ |
| open it to discover what the story is about. | | | | from portfolios in the sense that customers can start |
| • The first word should be an informative and | | | | viewing from any point in the site, so it is imperative |
| important one so in an alphabetized grouping, it can | | | | that every page is designed creatively to attract |
| be easily retrieved. | | | | attention and portray your message. It must contain |
| Users most often read web pages in an F-shaped | | | | links to navigate users to anywhere within the site. A |
| pattern, F meaning fast. The readers’ eyes | | | | good website should be able to foresee what |
| move at an astonishing speed across the words | | | | customers want as well as making them reachable. |
| found in your website, that is completely different | | | | Make your site simple and navigable because |
| from the reading pattern taught in school. Content is | | | | complicated websites can turn customers away. |