| | | | | without filling up long web forms and forcing them to |
| Most of the people think that it is visual appearance | | | | share their private data. |
| that determines a site's success or failure but in fact | | | | Rule # 3 Attract users - Integrate images and web |
| it is Usability that determines site's faith no doubt | | | | 2.0 elements in your website to make it more |
| that visual appearance does have involvement in | | | | attractive. Make your website eye catching providing |
| site's success but first thing is Utility. After all it's all | | | | both static and dynamic content. |
| about user; finally a user has to use the site and has | | | | Rule # 4 Make uses of Modern web designs - Simple |
| to decide everything. So, most of the designs we do | | | | 1-2-3-done steps, large buttons with visual effects |
| see over different websites are user-centric. Before | | | | are definitely better as compared to simple web |
| talking about principles of web design, first take a | | | | elements. |
| look at how user look or interact with a website and | | | | Rule # 5 Effective Writing - Fine-tune your writing |
| their basic patterns of behavior. | | | | approach to users' preferences and browsing habits. |
| Visitors glance at every new page and scan some of | | | | Talk business; avoid company specific or unfamiliar |
| the text and normally do click at something of their | | | | technical names. |
| interest on a website and if they don't find it of their | | | | Rule # 6 Keep it simple - should be the fundamental |
| interest then Back button is clicked and search is | | | | objective of the site design. From the user point of |
| continued. In all this process there may be the large | | | | view, the best site design option is to keep pure |
| parts of text at which they even do not even look | | | | text without much advertisement in it. |
| at. Overall users do appreciate quality content even if | | | | Rule #7 Divide the content - into digestible pieces of |
| a page is filled with lots of advertisements and is not | | | | information to reduce the load cognitive load for the |
| well-designed then too they don't mind reading it. | | | | visitors as complex structures are harder to read, |
| Second thing to notice about them is that they don't | | | | scan and analyze and work with it. |
| read they just scan the whole thing and normally | | | | Rule # 8 Express yourself effectively - Follow the |
| they are impatient i.e. they do return if they don't | | | | visible language which has three basic fundamentals |
| find what they were searching for or if the page | | | | as organize i.e. provide user with a clear consistent |
| takes too much of time to load. They usually follow | | | | structure, economize which includes elements like |
| their intuition and want to have complete control. | | | | simplicity, clarity, emphasis and distinctiveness and |
| After having a glance at user's behavior let's talk | | | | communicate i.e. match your expression with user |
| about the basic rules of web design now the | | | | capabilities. |
| principles of web design are: | | | | Rule # 9 Conventions are not always bad - |
| Rule #1 Web Page must be obvious and self | | | | Conventional designs doesn't result in a boring |
| explanatory - Website's navigation and architecture | | | | website as they reduce the learning curve and can |
| must be user friendly in all respects. A web designer's | | | | help you gain users' assurance and belief. |
| basic objective must be to don't let users think and | | | | Rule # 10 Test early Test often - This so called |
| eliminate question marks related with usability of the | | | | theory should be applied to every web design |
| site. | | | | project. Testing is a repetitive process i.e. one must |
| Rule # 2 Keep user requirements minimal - Let user | | | | keep testing to produce useful results. |
| explore, discover and test your site and services | | | | |