| evel of search engine optimization in a website is the | | | | to search engine users. This is because whenever the |
| key to its success. Most successful websites are | | | | users are searching for information, the search |
| always search engine optimization friendly. For the | | | | engine’s crawler skips the flash files available. |
| sake of this article, we shall call search engine | | | | This leads to loss of content. If it is very important |
| optimization by its acronym, SEO. Building a website | | | | that you use flash on your website, you should |
| that is SEO friendly requires a lot of planning and | | | | provide a link to the flash file. And remember; do not |
| expertise. It is vital that the process of search engine | | | | put that link on the index page of your website. |
| optimization is fully understood and implemented. | | | | How about frames? Are they also a threat to |
| However this requires the use of strategies, | | | | content loss? Frames create a barrier to crawling of |
| guidelines and basic ideas. The world of search engine | | | | search engine spiders. A frame browser might be |
| optimization is a constant state of motion; with the | | | | needed in a site. But it has to be accompanied with a |
| production of new tools and techniques. | | | | tag. This will allow the search engine discover a part |
| This takes us to keyword search; an important part | | | | of the content. So as you can see, a successful |
| of search engine optimization. Better uses of | | | | website should be search engine friendly. |
| keywords produce better results accordingly. | | | | CSS style sheets are also useful tools in the world of |
| Keyword search can be carried out successfully with | | | | website design. While it complements other tools, it is |
| the help of specific tools. An example of these tools | | | | not a stand-alone tool. Therefore is not very |
| that has been proven to improve key word search is | | | | necessary to use this tool. A CSS sheet simplifies the |
| the WORD TRACKER. This is achieved by | | | | creation of page layouts. It also determines the |
| strategically placing keywords inside URLs, menu titles | | | | styles and placement of content on a website. It |
| and folder names. Keywords should also be placed in | | | | comes in handy when dealing with web pages that |
| the body text. They should occupy a considerable | | | | contain tables. Thanks to CSS style sheets, experts |
| seven per cent of body text. Take care while doing | | | | can make websites load easily and faster on search |
| this because not all search engines tolerate the | | | | engines. |
| excessive use of keywords. They penalize | | | | SEO web design is a specialized field; where following |
| indiscriminate use of keywords. So please, use | | | | only the proper methods and technical laid down rules |
| keywords judiciously. Keywords should also be placed | | | | can yield satisfactory results. Professional should be |
| within anchor texts bear hyperlinks | | | | aware that in this ever-expanding world of search |
| We also want to give consideration to the use of | | | | engine optimization, they should seek a solution that |
| flash and frames. They should be avoided at best; | | | | is unique and very different from the others. |
| unless it is very important. Flash poses a big problem | | | | |