| To design a web page you must begin by making | | | | person you are 'talking' too therefore you know |
| sure that you are absolutely clear, in your own mind, | | | | nothing about their sense of humour or what offends |
| what the function of that page is. Is it to sell | | | | them. |
| something, is it get people to sign up to your | | | | 8. Always design a webpage in 'American' English. |
| membership site, newsletter or free report or mini | | | | 9. Make sure that your headline is an 'H1' tag. This |
| course? | | | | tells the search engines what the page is all about. |
| Once the function of the page has been established | | | | 10. To design a web page with long copy is fine if |
| then please make careful note of the following 'must | | | | you are going for the immediate sale. If you are just |
| do' web page design basics. | | | | after their name and email address keep it fairly |
| | | | short and to the point. |
| 1. You begin by establishing what keyword phrase is | | | | 11. Use a numbered list, check marks or bullet points |
| the focus of your page. Let's assume it's 'how to | | | | to get across your main points, they are very |
| grow roses' | | | | effective. |
| 2. The page name should be The title of your page | | | | 12. Good quality graphics and pictures are essential. A |
| should be, or should at the very least include, 'how to | | | | good source of good quality, inexpensive pictures is |
| grow roses'. | | | | iStockphoto. |
| 3. The phrase 'how to grow roses' should appear in | | | | 13. Use question marks, exclamation marks, |
| the first paragraph and once or twice in every 100 | | | | highlighting, bolding, italics and underlining but don't |
| words of your page text. | | | | over do it. |
| 4. Avoid using lots of different fonts. I use a | | | | 14. Search engines can't 'read' graphics or pictures, in |
| maximum of two and rarely anything other than Arial, | | | | other words if your keyword phrase is part of some |
| Tahoma and Verdana. Don't use anything fancy, | | | | specially created image it will not register with the |
| gimmicky or difficult to read fonts - obvious? - you | | | | search engines. |
| would be amazed. | | | | 15. If you have an 'opt-in' box on your page try to |
| 5. Keep paragraphs short - no more than two | | | | have it 'above the fold' and please don't have the |
| sentences. | | | | button marked 'submit' - sounds awful - 'Yes-Sign Me |
| 6. Remember to solve the readers problem, it's all | | | | Up', 'Send Me My Gift' or even 'Click Here' is better. |
| about what's in it for them, what benefit will they | | | | To design a web page is like any other skill, it can be |
| gain from using your product or service. They are | | | | learned. If you really do want to make money online |
| not particularly interested in you, your company or | | | | from home a web page that doesn't follow the |
| how wonderful you think your product is. Forget 'me' | | | | above guide lines will be less effective and therefore |
| and 'I', concentrate on 'you' and 'yours' | | | | less profitable. |
| 7. Avoid jokes and too much humour. The odd light | | | | Become an internet professional and start your new |
| hearted remark is OK but you do not know the | | | | online life today! |