| Web design has almost become an it's own art | | | | Good SEO (and web practice) would be having the |
| form. There are multiple software solutions available | | | | two separate, and the .html web page as 'code-free' |
| that contain templates and plugins that can allow | | | | as possible. Allowing Google spiders easy access to |
| anyone to get a website up and running in a matter | | | | your content which it can index and use to calculate |
| of hours. This is perfect for personal sites or club | | | | the theme of your webpage is a plus, and it keeps |
| sites that are for use by a small selection of people. | | | | the actual size of the file to a minimum. File size isn't |
| However, bigger, commercial sites often need more | | | | a major issue for smaller sites, but sites that have |
| polished designs as they push for traffic and | | | | pages with lots of information that are large in file |
| conversions. | | | | size can be slow to load and this bad for both users |
| HTML and CSS are the building blocks of all websites | | | | and Google. |
| on the Internet. HTML holds content and defines | | | | Good use of CSS can improve load times of web |
| the structure of the page, whereas CSS controls the | | | | pages, help web-page rankings (SEO) by allowing |
| style of the page e.g. how it looks, what font it uses | | | | Google easy access to what it wants to see on a |
| etc. | | | | webpage - it's content. The knock-on effect of this |
| Good CSS practice sees content and style as two | | | | is that you will stand a greater chance of better |
| separate entities. So separate in fact, that they | | | | rankings, which in turn can lead to more visitors and |
| reside on different files. | | | | with fast-loading webpages you will stand a better |
| Conversely, bad practice sees them in the same file | | | | chance of those visitors sticking on your site and |
| and the HTML cluttered with bits of code that are | | | | seeing what it is your site is promoting. Witht the |
| only concerning style. This means the file itself | | | | right sales message this can lead to more |
| becomes bloated and is bigger than it needs to be - | | | | conversions and happy customers. |
| not helpful if you are trying to impress Google. | | | | |