| An HTML newsletter can be the key that opens the | | | | into your HTML code. The best way to do this is to |
| door of communication between you and your | | | | link to the images with absolute links opposed to |
| audience. Since it arrives in the subscribers inbox, it | | | | relative links. An absolute link contains the entire URL |
| creates a level of personalization that allows you to | | | | to the where the image is located. Here is an |
| establish meaningful bonds and long term relationships. | | | | example: "mysite.com/images/laptop.jpg. A relative link |
| Aside from that, the HTML format itself offers | | | | looks something like this: "laptop.jpg". While this works |
| endless opportunities in terms of visual presentation | | | | for a website, it usually does not carry over to HTML |
| and interactivity. For those of you looking to create a | | | | emails. |
| fantastic newsletter, we have revealed three of the | | | | 3. Inline Coding All the Time |
| most important ingredients needed to achieve | | | | The best way to create your HTML newsletter is to |
| perfection. | | | | keep your code line. This goes for HTML code to |
| 1. Put Your "MIME" to Good Use | | | | cascading style sheets. You can try placing CSS in the |
| You can get excellent results from your newsletter | | | | header to develop a universal style but in most |
| by using MIME as a multi-part alternative, just in case | | | | cases, it will only be removed by the subscribers |
| your subscribers email readers have a hard time | | | | email reader. Web-based mail clients such as Gmail |
| rendering the HTML format. This basically means that | | | | and Hotmail are infamously known for this. These |
| a text version of your newsletter will be sent along | | | | particular programs are designed so your styles do |
| with the HTML version. Another good reason to do | | | | not have precedence over their commands. On a |
| this is because many spam filtering programs will look | | | | similar note, CSS positioning usually does not work |
| for a plain text version, and automatically tag your | | | | well with HTML newsletters either. This is why |
| mail as spam if this option is not found. Keep in mind | | | | several marketers recommend using more primitive |
| that in order for this method to be effective, your | | | | positioning tricks such as tables and GIFs as |
| email software or service must be equipped with | | | | alternatives. |
| support for MIME and multi-part mail. | | | | Check Your Perfection |
| 2. School Yourself on Images | | | | If you want to make sure your HTML newsletter |
| You probably know that an HTML newsletter allows | | | | looks perfect and delivers the maximum impact, then |
| you to take your creativity to the next level by | | | | you need to send a test copy to yourself before |
| adding beautiful images. What you may not know is | | | | sending it out to your subscribers. During the review |
| that all the images you want to incorporate must be | | | | stage, make sure all your images load correctly, |
| uploaded to a publicly accessible web server. This | | | | every link works, and most importantly, that every |
| usually involves using the service provided by your | | | | bit of HTML code renders effectively in a multitude |
| web hosting company and creating a folder to store | | | | of email clients. You do not want your audience to |
| your images. In order to actually get the images to | | | | view you as an amateur, so take due diligence to |
| display in your newsletter, you must embed the links | | | | ensure that your newsletter exudes perfection. |