| In order to make the best web design decision for | | | | site like a review site. |
| your business a few factors should be considered. | | | | - Are you marketing your own product or a PLR |
| When you are running an online business a website is | | | | product? You may want to consider building a simple |
| a must. Bear in mind that your website is your store | | | | mini site to sell your product. Quick and easy to do |
| front and is how your potential customers will be | | | | and this style of site will also allow you to launch |
| introduced to you and your business. Therefore it is | | | | multiple products in the same niche, with multiple mini |
| critical to your success to design your website | | | | sites. You can also put up a number of mini sites in |
| correctly. | | | | different niches. |
| Two questions to ask when designing your website | | | | Will you design your own website or outsource the |
| are: | | | | project? This decision will depend on your skills and |
| What kind of web design is best for your business? | | | | knowledge of web designing. It will also depend on |
| You are probably aware of the different models of | | | | budget. |
| website available. It is wise to select the right one for | | | | Doing it yourself: To make a website yourself is a |
| your business. Three examples are: | | | | challenge for most of us, but if you know what you |
| - Theme content website: this is a website with a | | | | are doing and have skills in this area, then you will |
| central theme. For example you can have a website | | | | have fun doing this. You will need to find a good |
| dedicated to golf. You will fill your website with | | | | template and have an HTML program like Front Page |
| informative content about the sport. You can join | | | | or Dreamweaver. You can start with a free one for |
| related affiliate programs about golf. You will presell | | | | a simple website but these do have a few |
| your visitors with your informative content and make | | | | restrictions. Knowing how to use Photoshop or a |
| them curious to click through to your sponsor's sales | | | | similar application is a plus for more complicated |
| page and hopefully make the purchase. | | | | websites. |
| - Mini site: a mini site is a sales tool. You will have your | | | | Outsourcing: for those of us who really do not know |
| sales page and a page for affiliates to sign up. It is | | | | how to do web designing, then outsourcing is the |
| simple and quick to set up. | | | | answer. You can go to contractors like Elance to find |
| - Resource site: this is a site which offers all sorts of | | | | web designers. Remember to choose wisely and |
| information and resources on a topic. Sometimes you | | | | check out references, feedback and samples before |
| will be offering a Q.A. page and/or a forum. | | | | you hire a web designer. Remember to be specific in |
| In view of the above examples you will now be able | | | | your instructions to your provider to avoid any |
| to make a decision about the website design that is | | | | misunderstandings. |
| right for your business. Consider your business model | | | | So choose your web design carefully so that you can |
| and see which design will be suitable for you. For | | | | match the correct design to your business. |
| example: | | | | Remember your website is where your potential |
| - Are you building an affiliate business? Then you | | | | customers will meet you and your business for the |
| could go for the theme website and simply update | | | | first time and first impressions are lasting. |
| content weekly. Or you could have a resource style | | | | |