| Cascading style sheets (CSS) can be used to | | | | community is generally agrees that 100kb is a good |
| separate the style elements of a web page such as | | | | upper limit for page sizes. |
| font types and color as well as page content; such | | | | CSS allows you greater control of page structure and |
| as paragraphs and images. Cascading Style sheets | | | | navigation techniques |
| provide the presentation layer to a web browser for | | | | The CSS allows you to structure your document as |
| a web page. Using CSS, Web designers can control | | | | HTML standards without compromising the |
| the presentation of the display of a site from a | | | | look-and-feel of the page. |
| central document. | | | | Web pages that are well structured are highly |
| There are hundreds of advantages to using cascading | | | | accepted, though many designers choose to ignore |
| style sheets and it is advisable that any web designer | | | | standards and guidelines as much as possible, because |
| and/or developer should be investing a certain | | | | they (incorrectly) believe standards lead to bland |
| amount of time into learning how to implement them | | | | pages. Using CSS, designers can create attractive |
| and use them in everyday practice if they do not | | | | pages with much flair, while adhering to the finer |
| already know how to. | | | | ability design principles identified. |
| Most websites use large amounts of CSS coding to | | | | CSS allows for ultimate creativity in ease of using |
| ensure that they provide the best possible design for | | | | The design techniques that can be accessed by using |
| their users. | | | | CSS are far greater than that of normal HTML. While |
| So why is CSS good for Ranking? | | | | HTML provides robust coding for standard pages, |
| Well, the simple answer is, yes. Search engine's like | | | | CSS can bring a whole new light on the development |
| neatly written code that allows for quick accessibility | | | | of said HTML page further with a greater chance of |
| and easy reading. CSS does just that and helps to | | | | it being aesthetically pleasing. Viewing pleasure to |
| allow pages to load faster. Below are a few more | | | | your web site visitors should be as much fun as it is |
| pointers: | | | | to create the page. |
| - CSS allows the initial HTML page size to be smaller | | | | Browser Compatibility |
| - CSS allows for greater control of page structure | | | | CSS allows for cross-browser capabilities amongst |
| and navigation techniques | | | | the various web browsers that are currently available. |
| - CSS allows for ultimate creativity in ease of using | | | | It becomes necessary for any designer to have all |
| - Cross browser capability, | | | | major browsers installed on his/her PC/Mac and to |
| CSS allows the initial HTML page size to be smaller | | | | constantly test all pages across each browser. |
| HTML pages can be coded to include style sheets | | | | Browsers use different methods of understanding |
| (.css file) thereby allowing you the capability of | | | | code, which can lead to various displaying problems |
| reducing the total amount of code on your web | | | | on the user end. |
| pages. Web pages with less code will have smaller file | | | | Very old browsers will not read CSS at all and if your |
| sizes and spiders will always crawl and prefer pages | | | | site is targeted to the general public than you should |
| with smaller file sizes. | | | | be ensuring that your HTML mark-up will displaying |
| Though Search Engine's do not offer specific advice | | | | correctly or at the very least legibly to all and anyone |
| on this matter, the search engine optimisation | | | | that might use old browsers. |