| Landing page, as the name suggests, is where your | | | | the more important. |
| visitor lands after clicking on a link to your site. Any | | | | However, specific landing pages should follow certain |
| page can be designated as your landing page. It can | | | | guidelines to be effective. The most important is not |
| be your home page or a special welcome page to | | | | to include all information of your site in this page. |
| impress and guide visitors. They offer great | | | | Since the audience is a specific group, the page |
| possibilities to put forth your sales pitch and lead the | | | | should focus only on this group. Include a single |
| visitors to the product, resulting in more business. | | | | message to make it prominent. Use bulleting to keep |
| Ideally, landing pages should not be the home page. | | | | the content short and crisp. An appealing headline is |
| As you are aware of the route taken by these | | | | useful in holding the visitors attention. |
| visitors to reach your site and their preferences, by | | | | Do not cut down on the visual effect of the landing |
| assigning a special page to welcome them, you are | | | | page. Equal attention should be given to content and |
| availing of the great opportunity to address their | | | | images to make it more appealing to the visitor and |
| requirements and offer specific solutions. This will | | | | help in displaying the excellence of your product or |
| capture their attention and win their confidence that | | | | service. |
| will win you faithful audience for your sales pitch. | | | | Navigation should be trouble-free to ensure that the |
| Specific landing pages are essential if registration, | | | | visitor stay with you. Provide enough white space to |
| signing-up or buying is involved. If the traffic is | | | | make the page clutter-free and afford clear viewing |
| coming through paid banner ads, Pay Per Click (PPC) | | | | of the message and content. |
| or sponsored links, having a specific page become all | | | | |