| As an online Entrepreneur you require a successful | | | | differentfonts and colors for different headlines and |
| website. | | | | text, imagesand spacing for page layout. |
| One that you personal own. | | | | This creates pages that are an exact copy of each |
| On the Internet the two most used tools if you can | | | | other andmost times they are quicker loading. A css |
| call themthat are Email, closely followed by Search | | | | file is a little likea page template in that it applies rules |
| Engines. | | | | to any number offeatures on a web page. |
| This applies to all Internet users and for | | | | 20 points to consider when creating your new web |
| Entrepreneurs owningyour own website comes in as | | | | site. |
| second equal with search engines. | | | | 1. Research and create unique content. |
| Operating any business on the Internet requires | | | | 2. Use simple graphics. |
| communicationswith prospects, customers and other | | | | 3. Create page / site design and layout. |
| businesses. Email is usedand accessed World wide and | | | | 4. Register Domain name(use sub-domains as |
| is user friendly for all computersand on cell phones | | | | required) |
| too. | | | | 5. Contend contained in sentences and short |
| As an Entrepreneur or Business person your website | | | | paragraphs. |
| and searchengines work hand in hand, one is useless | | | | 6. Use sub headlines on every page. |
| without the other. | | | | 7. Use quality web hosting. |
| Search Engines require information to fill a search for | | | | 8. Site should be people friendly. |
| Joe Publicand your part in this "Internet Partnership" is | | | | 9. Meta tags are still important for many search |
| to supply the rightinformation to the search engines. | | | | engines. |
| You are in partnership with Search Engines and other | | | | 10. Create an advertising and search engine |
| Internetusers. You don't have a choice! | | | | promotion plan. |
| Your business will only be successful if you work to | | | | 11. Link to other relevant sites. |
| providegood content for search engines and provide | | | | 12. Cross linking pages within the page content. |
| the searcher,your prospective customer with the | | | | 13. Create fast loading pages between 10k to 30k. |
| information and producthe or she is searching for. | | | | 14. Keep your site updated regularly. |
| Creating a website does not happen overnight, but | | | | 15. Your site must be search engine friendly. |
| requiresplanning, research, good layout and design, | | | | 16. Create ad-copy for promotion purposes. |
| even before youstart to build your site. | | | | 17. Create a number of short descriptions of your |
| The basic preparation and planning play a large part in | | | | site. |
| theend product. Deciding on the content will dictate | | | | 18. List your site in relevant Directories. |
| the numberof pages you need to create for your | | | | 19. List your site with the major search engines. |
| website. | | | | 20. Continue adding new pages and new content to |
| The content can be enhanced with graphics, | | | | your site. |
| althoughthis will depend on the information or | | | | Once you have you have done the ground work and |
| products you willbe placing on your site. | | | | preparationfor your site, then it is time for either you |
| Creating a work of art may be relevant for a | | | | or an experiencedwebmaster to build the site. It is |
| graphics relatedsite but generally having a minimum of | | | | also much easier to createbasic promotion material |
| images in the contentis better as pages that take | | | | and ad~copy while you are puttingthe site content |
| longer than 10 seconds to loadwill not always be | | | | together. |
| seen. | | | | Don't be limited to just the major search engines. |
| Here is why. Ask yourself how are prospective | | | | Thereare many new search engines appearing every |
| customersarriving at your site. The 4 main ways | | | | month. One |
| people arrive at yoursite are Email, directories, search | | | | I found last week is a cross between Google and a |
| engines and advertising. | | | | Pay-Per-Clicksearch engine and also provides a page |
| With email and some advertising you are presenting | | | | for your to list your |
| yourproduct or services to the reader (prospective | | | | Entrepreneurial Business. |
| customer)who chooses to visit your site. In this case | | | | [ |
| the person islikely to wait for your page to load. | | | | offers free listings and provides an affiliatemember |
| If however a person is looking for a specific service | | | | program. It is well worth a look. You'll find a text |
| orinformation and finds your site listed in a directory, | | | | linkat the top right of the page to receive your own |
| searchengine or in an advertising venue, your site will | | | | f`ree traffic |
| be one ofhundreds or perhaps even thousands so | | | | Generating page. They also provide a search box |
| your prospectivecustomer may not wait for your | | | | that is easilyadded to your site. |
| page to open and as theyhave a choice of hundreds | | | | You even get paid for signing up free members! |
| of similar pages to choose from. | | | | Like Google has AdWords, SearchEstate call theirs |
| It is better to have short to the point pages that | | | | BillBoards. |
| arekeyword specific using the keyword in the page | | | | They are placed on sites around the Internet. They |
| title,content description, in the page headline and in | | | | provide amarketing CO-OP and a range of other |
| thecontent of your page. | | | | stuff. |
| Many sites are now using a css file (cascading style | | | | Tip, |
| sheets)to create basic rules for some or all pages on | | | | Websites are never finished, they are a work in |
| a site. | | | | progress! |
| Simply put css is a mechanism for adding style like | | | | May your Website be Profitable. |