| This article covers TITLE TAGS, MAIN BODY | | | | and Alt Tag (0.2/10) |
| CONTENT, and META TAGS (which is what you see | | | | - Make sure to put the most important keywords |
| below). | | | | into a carefully crafted paragraph at the beginning of |
| Well-designed sites make the sales! Take some time | | | | your HTML Page |
| to seriously evaluate your website and follow the | | | | - Keyword Density: If the page contains less than |
| steps in this article, that will help you for achieving | | | | 500 words, keeping 1-3% of those words is better. |
| high ranking in all the important search engines to you | | | | If the page contains more than 500 words, keep |
| more visitors. If you can implement the methods | | | | 3-5% of the overall content. |
| decribed in this article, you should have no problem | | | | - Try to keep the word count of anywhere between |
| getting a fairly high ranking (but I cannot guarenttee | | | | 250 . 750 words per page. |
| that you will get the highest rank possible). All tips are | | | | - Use CSS instead of font tags |
| categorized according to its area. | | | | - Get rid of JavaScript in the code, and instead use |
| Search enginges give more importance to some | | | | an external file. |
| items in their ranking algortithims. Following is a list of | | | | - Keep image buttons as text links, or have image |
| what items are given the most importance to items | | | | and text links. |
| that have the least importance, in search engine | | | | - Repeat page title in a heading at the top of the |
| rankings. | | | | page, if possible. |
| TITLE . 2.0 | | | | - Use heading tags (, , ., ). You can alter the way |
| LINK POPULARITY . 2.0 | | | | these tags look via CSS. |
| THE MAIN BODY TEXT . 1.5 | | | | - Keyword proximity: It refers to the closeness |
| DOMAIN NAME . 1.0 | | | | between two or more keywords, Always try to |
| KEYWORD PROMINENCE . 1.0 | | | | group words together that might be searched on as |
| HEADING TAGS . 0.5 | | | | a single phrase by a user. |
| PROXIMITY OF KEYWORDS . 0.5 | | | | - Place some important keywords in Bold or Italic. |
| BOLD or ITALIC . 0.4 | | | | - Use .Alt. tag to describe images. |
| FOLDER or FILENAME . 0.3 | | | | - Make sure the code of the homepage is not |
| META DESCRIPTION . 0.3 | | | | greater than 32k. |
| ALT TAG . 0.2 | | | | - Try to keep max font size 11px or 12px. (2 or 3 in |
| TITLE ATTRIBUTE . 0.2 | | | | most web programs). |
| META KEYWORDS . 0.1 | | | | - Avoid the use of nested loops in structure. |
| TOTAL HIGHEST SCORE POSSIBLE = 10 | | | | - Use W3C technologies and guidelines |
| TITLE TAG . 2.0/10 | | | | - Update you body text at regular intervals, as many |
| The title tag is an important part of a website. It is | | | | search engines prefer websites which are updated |
| basically a short description of the page, and the | | | | regularly. |
| most important words should go first. Every HTML | | | | META TAGS . Meta Description (0.3/10), Meta |
| (web page) should have a title tags and all tags | | | | Keywords (0.1/10) |
| should be unique. It is recommended that you do not | | | | Meta Description |
| use the same tage for multiple documents. Some tips | | | | - Write it in sentence structure |
| to keep in mind when creating title tags are: | | | | - Should be relevant to the similat 25-30 words |
| - It should always appear immediately after the | | | | (under 150 characters) description of the first text on |
| opening tag | | | | the visible page. |
| - It should be specific keywords and phrases | | | | - Do not repeat keywords more than 3 times in the |
| - If you use the same keyword twice, do not use it | | | | description tag, or use different forms of the |
| right next to each other. (eg. Professional Marketing | | | | keyword. |
| Tips . Tips On Marketing>), and do not use one word | | | | - Minimize the use of stop words such as .and., .the., |
| more than twice. | | | | .of., etc. |
| - Titles should be between 5 . 12 words (less than 60 | | | | - Keyword phrases that appear earliest in the Meta |
| characters). | | | | description will generally receive higher ranking value. |
| - Place primary keyword at the starting of the tag. | | | | - Try to include this tag in all pages by describing the |
| - Try to minimize/eliminate the use of commas in this | | | | content, and try to be unique in all descriptions. |
| tag. | | | | - Don.t fill your descriptions with only keywords. |
| - Strive for a keyword density of 25-35% for each | | | | - Strive for 5-10% keyword density. |
| keyword. | | | | Meta Keywords |
| - Always remember to close the tag () | | | | - Keep it less than 130 characters for better results. |
| - All pages MUST have a unique and descriptive | | | | - Start with the most important then least important. |
| keyword phrase in the title. | | | | - Use keywords/phrases. |
| - Do not change the tag regularly. | | | | - Do not repeat any one word more than three (3) |
| THE MAIN BODY TEXT . 1.5/10 | | | | times. |
| Use the following tips to increase the effectiveness | | | | - Do not place repeated keywords together. |
| of the main body text. These tips also cover | | | | - Use keywords that will be actually found on the |
| Keyword prominience (1.0/10), Heading Tags (0.5/10), | | | | page, and ones that reflect the essence of your |
| Proximity of Keywords (0.5/10), Bold or Italic (0.4/10), | | | | content. |