| Search engine optimization is the process of | | | | rankings. Words such as: the, and, is, in, are, etc. are |
| improving a website in order to acheive higher search | | | | words that should not be used if at all possible. |
| engine placement. SEO is not a complicated process, | | | | Removal of stop words is a guarantee of higher |
| it involves mostly common sense. This article | | | | search engine placement. The location of your |
| explaines the 4 simple steps that will, if followed | | | | keywords in the title and meta tags will also affect |
| correctly greatly improve your search engine rankings | | | | your placement. Also insert all keywords into your |
| and help you gain an inital foothold in the major | | | | webpage moderatly. |
| search engines search results. | | | | 3 Use 4 to 6 anchor text links for each keyword, |
| 1 Compile a keyword list: Target the most frequently | | | | depending on the size of the webpage. Referring |
| used keywords on your page. Begin with around 10 | | | | back to video games as an example, when editing |
| keywords. Also use combinations of keywords for | | | | your page use anchor text such as video games, |
| example: If your site sells video games and game | | | | game systems and so on as links as close to the |
| systems, a good keyword phrase would be: video | | | | beginning and end of the page as possible. Keep in |
| games and game systems or video game systems. | | | | mind search engines read a page header first, then |
| Optimizing the word video games would be pointless | | | | starting on the top left reading down the left side, |
| because the competition would be so huge most | | | | after reaching the bottom of the page the content is |
| websites will not be found in the search results, | | | | read from the center of the page to the bottom. |
| taking into account the age of the domain and the | | | | Then the right side of the page is read ending with |
| number of backlinks that point to a site, which will | | | | the footer. |
| also dramatically affect search engine rankings. Most | | | | 4 Keyword placement: It is essential that all of your |
| searches made by internet users contain keyword | | | | keywords are at the beginning and the end of your |
| phrases instead of just one keyword. | | | | webpage. Keywords need to be placed in the first 50 |
| 2 Edit your title, meta description tag and meta | | | | words of a webpage. Keywords also need to be |
| keyword tag using the keywords from your newly | | | | placed into the last 50 words on the page. Start with |
| compiled keyword list. The title should contain no | | | | the header of your webpage, use keywords there |
| more than 10 or 12 words, the description meta tag | | | | first. Then place keywords on the left side of your |
| should contain no more than 150 characters. and the | | | | page. Try not to repeat keywords, and do not stuff |
| keyword meta tag should contain no more than 200 | | | | images with keywords. One keyword per image. |
| characters. Insert the keywords into the title starting | | | | Whenever possible use anchor text instead of |
| with your three main keywords, keep in mind the | | | | images.To place keywords at the end of the page, |
| number of words used, try to stay under 10 or 12. | | | | use keywords in the footer and on the right side of |
| Next, edit your meta description tag using the same | | | | the page. Remember how search engines read a |
| keywords, location of each word is crucial. Try to | | | | page, header first, then top left reading down, center |
| keep the title and meta description as similar as | | | | text reading down, top right reading down and |
| possible, not completly dublicated but as close as | | | | footer last. If these 4 steps are followed exactly you |
| possible. It might sound a little strange but it works. | | | | can guarantee yourself excellent search engine |
| This will greatly improve your search engine rankings. | | | | placement even #1 on Google. |
| Stop words are also a factor than can affect | | | | |