| Search engine optimization is the process of | | | | search engine rankings. Stop words are also a |
| improving a website in order to acheive | | | | factor than can affect rankings. Words such |
| higher search engine placement. SEO is not a | | | | as: the, and, is, in, are, etc. are words |
| complicated process, it involves mostly | | | | that should not be used if at all possible. |
| common sense. This article explaines the 4 | | | | Removal of stop words is a guarantee of |
| simple steps that will, if followed correctly | | | | higher search engine placement. The location |
| greatly improve your search engine rankings | | | | of your keywords in the title and meta tags |
| and help you gain an inital foothold in the | | | | will also affect your placement. Also insert |
| major search engines search results. | | | | all keywords into your webpage moderatly. |
| | | | |
| 1 Compile a keyword list: Target the most | | | | 3 Use 4 to 6 anchor text links for each |
| frequently used keywords on your page. Begin | | | | keyword, depending on the size of the |
| with around 10 keywords. Also use | | | | webpage. Referring back to video games as an |
| combinations of keywords for example: If your | | | | example, when editing your page use anchor |
| site sells video games and game systems, a | | | | text such as video games, game systems and so |
| good keyword phrase would be: video games and | | | | on as links as close to the beginning and end |
| game systems or video game systems. | | | | of the page as possible. Keep in mind search |
| Optimizing the word video games would be | | | | engines read a page header first, then |
| pointless because the competition would be so | | | | starting on the top left reading down the |
| huge most websites will not be found in the | | | | left side, after reaching the bottom of the |
| search results, taking into account the age | | | | page the content is read from the center of |
| of the domain and the number of backlinks | | | | the page to the bottom. Then the right side |
| that point to a site, which will also | | | | of the page is read ending with the footer. |
| dramatically affect search engine rankings. | | | | |
| Most searches made by internet users contain | | | | 4 Keyword placement: It is essential that all |
| keyword phrases instead of just one keyword. | | | | of your keywords are at the beginning and the |
| | | | end of your webpage. Keywords need to be |
| 2 Edit your title, meta description tag and | | | | placed in the first 50 words of a webpage. |
| meta keyword tag using the keywords from your | | | | Keywords also need to be placed into the last |
| newly compiled keyword list. The title should | | | | 50 words on the page. Start with the header |
| contain no more than 10 or 12 words, the | | | | of your webpage, use keywords there first. |
| description meta tag should contain no more | | | | Then place keywords on the left side of your |
| than 150 characters. and the keyword meta tag | | | | page. Try not to repeat keywords, and do not |
| should contain no more than 200 characters. | | | | stuff images with keywords. One keyword per |
| Insert the keywords into the title starting | | | | image. Whenever possible use anchor text |
| with your three main keywords, keep in mind | | | | instead of images.To place keywords at the |
| the number of words used, try to stay under | | | | end of the page, use keywords in the footer |
| 10 or 12. Next, edit your meta description | | | | and on the right side of the page. Remember |
| tag using the same keywords, location of each | | | | how search engines read a page, header first, |
| word is crucial. Try to keep the title and | | | | then top left reading down, center text |
| meta description as similar as possible, not | | | | reading down, top right reading down and |
| completly dublicated but as close as | | | | footer last. If these 4 steps are followed |
| possible. It might sound a little strange but | | | | exactly you can guarantee yourself excellent |
| it works. This will greatly improve your | | | | search engine placement even #1 on Google. |