| 1. Optimize Your Title Tag. | | | | generate a robot file with this software |
| Always important to remember your | | | | for free. |
| keywords, also in your titel tag, do | | | | 6. The thing about images |
| never write your company name or | | | | I mentioned before that search engines |
| something like that, instead use a | | | | can't read images, thats not completly |
| descriptive text containing as many | | | | true, images has an ALT tag, that makes |
| keywords relevant to your site subject | | | | it possible for your to put in a |
| as possible. (note: keep your titel | | | | descriptiv text to the images, some says |
| about 60 characters). | | | | that google sees that, so here is the |
| 2. Creating good content. | | | | code.img src='my_image.jpg' width='50' |
| Eventhough your main product is to sell | | | | height='60' |
| pictures from your website, google and | | | | ALT='A descriptive text in here.' |
| other search engines can't 'see' them, | | | | 7. Text sizes. |
| so you need som descriptive text | | | | Some people also says that search |
| content, search engines has a very | | | | engines look at text that is emphasized |
| complex way of reading a website for | | | | (eg. h1). so mytheory is, if you are |
| content and to find out what your site | | | | doing as I have done for years, just |
| is about, so remember to use alot of | | | | writting text and then set up the visual |
| good relevent keywords in your text | | | | part in a seperate css file, then google |
| content, (but remember to spread them | | | | can't se that the text is a header1 or |
| naturaly). | | | | header2 text. |
| 3. What confuses search engines? | | | | So what to do could be, in your website |
| Well, this is and have been a very big | | | | page, make the text h1 and in a css file |
| discussion topic for a long time now, | | | | define the h1 tag to look different. |
| some of the factors that can confuse | | | | H1 { color: blue; font-family: Verdana; |
| search engines is javascript, using | | | | font-size: 16px } |
| frames on pages, dynamic pages (eg. | | | | 8. Remember filenaming. |
| asp.net etc). Almost forgot to say that | | | | Another thing to look at is your |
| if you are using flash elements, | | | | filename, your first page may be named |
| eventhough there are text in it, search | | | | default.html, but if you go to google |
| engines can't read it, so not | | | | and search for something, like 'Free SEO |
| recommented. | | | | Tools' you can see that google also |
| 4. META tags. | | | | looks at sub-directorys and filenames, |
| META tags are a way to describe your | | | | like. says more than just |
| site for search engines, its text that | | | | download.aspx. |
| is not shown on the pages. (Some people | | | | 9. Internal linking |
| claim that google does nothing with | | | | Always remember to link your site |
| these tags anymore, but we don't know, | | | | together, your need search engines to |
| and I know that other sites uses them, | | | | find more then just your front page. |
| so why not just write them anyway). | | | | 10. Some personale words before you go |
| META name='description' content='a well | | | | on making a website. |
| optimized short description of your | | | | This last tip is not really a tip, just |
| page'> | | | | some words from me personally to you, I |
| 5. Robots text file | | | | have read a lot of litteratur about SEO, |
| The Robots.txt is a file you have on | | | | and other marketing techniques, so just |
| your site, not for visitors, but for | | | | do not forget, depending on what your |
| search engines when they look at your | | | | site content is, there may be other ways |
| site they looks after a robots file, and | | | | to market your product, it could even be |
| if it exists it is easier for search | | | | done cheap or for free, be creative. |
| engines to index all your sites. You can | | | | |