| When it comes to making money as a publisher from | | | | website. The reason for this is that you want to get |
| Google Adsense, some webmasters have difficulties | | | | as many visitors as possible to your website. |
| getting their ad displays right and therefore leave a | | | | Keywords that are searched for often are good to |
| lot of money on the table.Google Adsense is by far is | | | | have on your website. You will also need these |
| the most popular contextual advertising program | | | | keywords for link building and SEO so that your |
| used by online publishers worldwide. Adsense has | | | | website ranks for those important keywords. |
| variety of revenue generating products starting from | | | | 4) Experiment with different ad formats and colors. |
| Pay per click ads, Adsense for search, referrals for | | | | No "one size fits all" exists when it comes to Google |
| Firefox with Google toolbar, or other Google | | | | Adsense. Testing is needed to optimize your income. |
| products (a complete list is available when you log | | | | Try ads with borders and without, too. |
| into your Adsense account). Many webmasters think | | | | 5) Embed your Adsense ads in your content. Use |
| that just copying and pasting the Google Adsense | | | | CSS to have the content flow around the ads as |
| code into a web page will create a huge amount of | | | | that can improve clicks to your ads significantly. Make |
| money, but that assumption is a mistake. Here are | | | | sure that the font used on your website matches |
| some tips to increase your online income from | | | | the font used by Google Adsense. |
| Google Adsense. | | | | 6) DO NOT place any image near your ads to attract |
| 1) Make sure the ads that are appearing on your site | | | | better click-thru's. This technique was allowed for a |
| are related with your current content. When placing | | | | while, but recently Google Adsense updated the |
| the Adsense code into the page for the first time, it | | | | Terms of Service and by placing images near the ads |
| can take a while until targeted ads show up. If after | | | | you would violate the TOS. However, you still find |
| 24 hours still not matching ads show up, you should | | | | websites out there that have not been updated to |
| look into section targeting with Google Adsense. | | | | reflect this change. These webmasters are risking |
| Section Targeting helps Google to pick the right | | | | their membership in Google Adsense. |
| keywords on your website to deliver better | | | | 7) Rotate Google Adsense Ads Colors to reduce |
| matching ads. | | | | common Ad Blindness. To prevent regular users from |
| 2) Keyword Density. Experiment with the density of | | | | ignoring the ads, you can rotate different types of |
| keywords on your website. If you use the proper | | | | color palettes for your Adsense ads. The best way |
| keyword density in your content, your website will | | | | to do this is to use an ad or banner rotation |
| attract better targeted ads. the result will be that | | | | software like OpenAds (formerly known as |
| your visitors are far more likely to click on a relevant | | | | PHPAdsNew). |
| ad. | | | | 8) Track your ad performance. Google gives you the |
| 3) Use Online Keyword research tools like Overture | | | | ability to track ads by website or by custom channel. |
| Keyword Tool, the Google Keyword Research Tool, | | | | Up to 200 custom channels can be set up. Again, |
| or Wordtracker to pick the best keywords for your | | | | testing is critical for your success. |