How To Improve Conversion Rates

Do you know your conversion rates? Conversionproduct use high quality pictures. Since the visitor
rate is the number of visitors to your site that takecannot touch or smell the product, it is essential to
the desired action against the total number of visitorsprovide a top quality picture that will look like the
in a particular period or time. Research has shownphysical product.Include the number of days the
that 60% of websites do not know their conversioncustomer will have to wait for the order. If possible
rates. Then how do you improve your site'sprovide tracking of the order. All these help to make
performance if you do not know your conversionthe customer comfortable and close the sale.
rates? What do you take into consideration when
making changes to your site's design? What do you2. THE SUBSCRIPTION CONVERSION RATE. This is
do when you have plenty of visitors yet very fewsimply calculated by dividing the number of
of them take the desired action? What do you wantsubscriptions (subscribers) by the total number of
your visitors to do? How are they going to do it?visitors for that period and multiplying by 100. This
What is the next step for your visitor after takinggives the percentage of visitors that
the desired action?These and other questions cansubscribed.Example, if the total number of visitors in
easily be answered if some efforts are madethe month is 9000 and 300 visitors subscribed. Your
towards tracking and calculating websites' conversionconversion rate would be300 / 9000 x 100 = 3.3
rates.Converting your visitor is the ultimate aim of%Getting visitors to subscribe to your newsletter or
any website. Making the visitor to take the desiredezine depends on where the visitor had seen the
action is the fulfillment of a process that startedoffer to subscribe. If you are promoting a
from wherever the visitor clicked to come to yoursubscription page, then your description must be
site. The desired action could be;enticing enough to lure surfers to visit your page.
That is, if they are coming from search engines,ads
SalesSubscribing to your newsletter or book-markingetc.Most times people will only give their email
a page.Taking a survey.Downloading a software oraddress when they are sure they will get some
ebookClicking on a link.Going through the processquality stuff from your newsletter. If they are
(that is, clicking from page to page ) before clickingalready at your site and it is a quality site then you
on the order button.Etcmay require little persuasion to get them to
subscribe.How to improve the subscription conversion
Most of the time we think conversion starts whenrate.
the visitor lands on our Site. But conversion actually
starts from wherever the visitor first locates our site.Make sure your privacy policy is clearly
How the site was located. What description thestated.Highlight the benefits of your newsletter to
visitor sees before clicking to your site or whatthe subscriber. State plainly the high points of your
recommendation or word of mouth brought thenewsletter. Direct your visitor to a good issue in your
visitor to your site. This pre-conversion state is whatarchives.Provide a valuable free gift. Example a free
to a large extent, can determine whether conversionebook or report.If you are providing a free ebook or
actually takes place or not. This is what I call thereport, tell the visitor what is special about your own
keyword-title-description-landing page formula. Thisbecause there are a thousand and one free ebooks
formula is explained in my free ebook "Googleand reports on the internet so why should yours be
Adwords Made Easy". You can download this freedifferent. For me I usually get a high conversion rate
ebook at home base business ideas site.What enablesfrom surfers seeing the articles I post at various
conversion to take place.A visitor landing at your sitearticle sites on the internet. They become interested
should immediately feel comfortable with your site.when they see the quality of the articles.Change the
First impression as they say matters a lot. Forposition of your subscription form. From upper left to
conversion to take place you must hold the visitor'supper right. Then recalculate the conversion rate.
attention once he lands on your site. Some of theCompare the result of the two positions. Try other
points to note that make for easy conversion are:positions until you get the position where conversion
is highest.
Your website should load fast. The next site is a
click away. If your site loads slowly your visitor clicks3. DOWNLOAD CONVERSION RATE. This rate
away and you have lost a potential customer. Usually,shows you how many of your visitors (in
graphics, animations, are the cause of slow loadingpercentage) are downloading your software or
pages. Your can use some software, available freeebook or whatever you have presented for
on the internet, to reduce the size of your graphicsdownload. It is obtained by dividing the number of
so that they load fast.Your site should have adownloads by the number of visitors to your
professional look about it. It should at first glancedownload page. Example , you had 4000 visitors to
portray a quality site. This adds a little bit of credibilityyour download page for the month and 300
to the site. The site is then seen as a seriousdownloaded your software your conversion rate
site.State your case quickly. Let your visitor knowis300 / 4000 x 100 = 7.5%you will need to install a
what your site is about in a few words. Don't goscript at your site to monitor the download. You can
rambling about your achievements. That can comeget a free download monitor script at to improve
later. Give the visitor what he is looking for.Arrangeyour download conversion rate
your content in an easy to understand way. Whether
you are using Tables or CSS for site design, makeWrite a compelling copy emphasizing the benefits to
sure your content is arranged in such a way that theyour visitors of whatever you are offering for
visitor moves from one section of the site todownload. Then make a bold call to action .example,
another without confusion or frustration. If you areDownload Now or Start Download.Download should
catering to different kinds of visitors, demarcatestart with the first or second click. That is do not
your site or page clearly showing these differentmake the download page more than two clicks away
sections for visitors.Include your Privacy Policy, Phonefrom the introductory page.Make it clear to the
Numbers, About Us information on every page ofvisitor that it is a free, trial or demo download. You
your site. This builds some element of trust. Visitorscould list the features and benefits of the download
may not click to these pages but the fact that theyin a Popup window. That is the popup is activated
are there builds some credibility.Do not irritate yourwhen a link is clicked and not by itself.Put your
visitors with bad grammar or typos. Check anddownload button at the top of your page with the
crosscheck your content. Ask somebody to readmain menu. Alternatively, you can put it at the left
through your content and point out grammaticalhand side navigation linksIf it is a free report in PDF
errors and typos. These kinds of errors portray amake the download start when the download link is
site as unserious and therefore suspect.If you mustclicked. It is some times frustrating when PDF
use banners use them sparingly. Do not allow yourdownload opens up in the browser.
banners to distract your visitors from the desired
action to be taken. Banners are been clicked on less4. CONVERSION RATE FOR CLICKING ON A LINK.
and less these days.Sometimes a web page is written where the main
aim is for visitors to click on a particular link. The link
Having taken care of all of the above, your site iscould be an affiliate link., or a link to another page or
set to present your visitors with your carefullyeven an email link. You have to install a script to
packaged offer. You begin by getting to know yourmonitor these clicks. There are many click trackers
present conversion rates. It is only logical that beforeon the internet . You can get a free click tracker
any action is taken to improve conversion rates, thescript at . The conversion rate is the number of clicks
present conversion rates are known.What is youron the link divided by the number of visitors to the
website's conversion rates.There are many actions apage. Example, if the total number of visitors are
site may desire a visitor to take once he lands at the6000 and the number of clicks 1500. Then the
site. It is the conversion rates of these desiredconversion rate will be1500 / 6000 x 100 = 25%How
actions that you want to calculate.Lets look at someto improve this conversion rate.
the typical conversion rates that need to be
calculated and what can be done to improve them.1.One effective way to improve conversion rate for
The SALES CONVERSION RATE. This gives you anclicking on a link is to put the link in the content. This
idea of how many visitors are buying your productis called in content link. The text link flows with your
out of the total number of visitors that visit youwrite up. Visitors are more likely to click on such a link
site.The sales conversion rate = number who boughtthan one that is not in content.The text link should
total number of visitors x 100So if you have aboutclearly indicate to the visitor what to do or what to
10000 visitors in the month and out of that , 350expect after clicking on the link. You are sure to get
bought your product, your conversion rate is350 /a more favorable response this way.If the link is an
10000 x 100 = 3.5%This means that for every 200affiliate link do not use the long affiliate links provided
visitor that land at your site 7 will buy yourby affiliate merchants. They are often long and too
product.How to improve the sales conversion rate.obvious get clicked less times. Get a script that will
shorten the affiliate link you can download a script at
Make navigation through your site to your orderhome business ideas. Make your links bold.
page so simple a ten year old can find it.Make bold
call to action. Example, BUY NOW, or ORDER HERE.CONVERSION RATE FOR AFFILIATE SITES.Affiliate
Put it near the top, at the middle and near thesites need two conversion rates to succeed. One on
bottom of you sales page.If you offer free shippingthe affiliate's site, the other on the merchant's site.
indicate this at your home page and prominently onThe first is within the affiliate's control while the
your sales page. Research has shown that freesecond is not. So to succeed in affiliate marketing the
shipping is the second most important considerationaffiliate has to choose a merchant with good
for buyers apart from price.Your web page shouldconversion rates. The merchant should show proof
load fast. Imagine a potential customer clicking toof conversion rates. Or you can calculate how many
your order page with the intention to buy only to bevisitors you sent to the merchant's site and how
frustrated by a slow loading page. The importance ofmany converted (that is, resulted into
fast loading pages cannot be over-emphasized. Somesales).Conversion on affiliate sites largely depends on
of the ways to reduce loading time are:traffic. As a matter of fact, you need a lot of traffic
to succeed as an affiliate. With little traffic your
Reduce the number of graphics on your page. Apartconversion will be almost nonexistent and there will
from the number, you can also reduce the size ofnot be enough data to show a consistent conversion
the graphics. There are a number of software yourate. For example you might make a sale after 10
can use to reduce the size of your graphics.Alwaysvisitors to your site and make the next sale after
specify the dimensions of your graphics in your html2000 visitors. This is not consistent. The first sale
coding. In your IMG tag be sure to specify the widthafter 10 visitors might have been a motivated buyer.
and height of your graphics. This makes it easy forWhich means you were lucky. You need more than
the web browser to load the page because it doesn'tluck to succeed in affiliate business.How to improve
have to figure out the dimensions of the graphics.conversion rates on affiliate sites.
Experiment with different colors on your pages.Build traffic to your site.Effective pre-selling. An
Measure and track the result of any little change youaffiliate tries to persuade a visitor to click on an
make. It has been reported that change in the coloraffiliate link. He has to pre-sell the product properly.
of a page layout increased conversion rate.Do notEmphasizing the benefits of the product to the
use Pop-ups for displaying your vital information. Forvisitor. Building on the emotions of the visitor and
example, your shipping rates. Though Pop-ups can beleading him to click. Research has shown that most
effective in drawing attention to vital information, it isbuying decisions are influenced by emotions.Get your
not worth taking the chance. With all the free Popupvisitor to subscribe to your newsletter. With the
blockers offered by most toolbars and softwaretraffic you are generating you do not want to miss
companies it will be counter productive to displayout on the other visitors who do not buy. Provide an
your vital information in a Popup only to have itopportunity for them to subscribe so that you can
blocked. Displaying information in Pop-ups couldstill pre-sell again and again through your ezine or
seriously reduce your conversion rate. Instead usenewsletter.Provide very few choices for your visitor.
banners that will display a strong call to action.IncludeDo no clutter your page with all kinds of offers. This
a progress indicator on each page to your order pagemakes the visitor to be undecided and may lead to
so that your customer knows at what stage he is.frustration. Promote one or two product per page.
You can number the pages or steps and clearlyWrite your best review of the product.Own the
describe each step so that the customer can easilyproduct you promote. This way you are able to give
move back and forth through your pages.Make itreal life experiences about the product or service. It
automatic so that when the shipping info is same asmore believable when writing reviews from
the billing info, the customer doesn't have to fill theexperience and this increases conversion rates.
same information twice.Because of credit card
concerns, not all customers will want to order usingCONCLUSION: Calculating your conversion rates
credit cards. Offer other forms of payment, check,would be meaningless if you cannot determine
fax, phone etcDisplay critical information at the checkwhether you are improving or not. Stick to a period
out page. Information like warranties, guarantees,of test and be consistent. Example, one month, two
shipping costs, testimonials, return policies, after salesweeks etc. Whichever is suitable for you. Calculate
service, support service etcDevelop a systemfor that period. Compare with the previous period or
whereby if a visitor abandons the checkout processthe next period. Make changes to your pages and
for whatever reason after providing an emailtest again. By testing you will know what works.Also
address, your system immediately emails the visitorif there is any industry standard conversion rate
offering an incentive to tell why the process was not(especially for the sales conversion rate), compare
completed. This happened to me. I abandonedyour rate to the industry standard. By comparing you
purchase when the order page could not load due towill know whether you are doing well or not. Or you
my unsteady internet connection. I promptly receivedcan set objectives for yourself. Set a reasonable
an email from the company. I later went back to theconversion rate that you want to attain within a
site to purchase the item.If you are selling tangiblecertain period and go for it.