| Did you know that you can dramatically increase the | | | | Feeds. |
| number of visitors that come to your site on a daily | | | | Numerous Sites |
| basis from Google? | | | | Question: Following on from identical content, there |
| Web Content (Mass + Keywords) + Links = SEO | | | | are numerous sites. A single webmaster has a certain |
| Image Text or Javascript? | | | | number closely themed sites, all inter-linked and |
| Question: Navigation is based on images, again if | | | | hosted on the same IP address. |
| these are images of text? | | | | Answer: This is seen as search engine Frame-up, the |
| Answer: Search engines obtain links very considerable | | | | linking structure and numerous sites just isn't natural. |
| and only read text. they like to match the topic of | | | | Penalties can apply.what to do: Such site structures |
| the target page to the text in the link that pointed | | | | can work if set out properly. this means that each |
| to the page. Avoid Javascript.what to do: Use text | | | | site must reside on it's own IP address where, at |
| only navigation. the text and containing elements can | | | | least, the C class is different. IP address are covered |
| by styles with CSS to set up them look like images, | | | | later. |
| give a background image, or at least rearrange them | | | | Gains: Increased market share, effectively linked and |
| look a little fancier. The optional is to ensure that | | | | spiderable sites, no penalties applied. |
| there is some text based navigation elsewhere on | | | | Unfriendly URLs |
| the page. | | | | Question: The URL (web address) of some of your |
| Gains: Search engines will be able to match the topic | | | | sites pages look like domain dot com |
| of the target page with the reputation (link text). A | | | | cc10b3783706916216e3a |
| higher relevancy is better. Ensuring there is text on | | | | Answer: Search engine spiders are getting better and |
| the page will also help the visually impaired who use | | | | following and indexing these form of URLs, bit not all |
| text only browsers in conjunction with braile output | | | | of them. The spiders are scared of getting caught in |
| devices or text to speach software. | | | | an endless loop of identical pages with 1000s of |
| Links, and Link Relevancy | | | | different URLs. they are also off putting to your site |
| Question: You want lots of links to your website? | | | | visitors who could surely remember mydomain dot |
| Answer: Although links may be great for visitors and | | | | com/products/cars/boostvalves.what to do: Use |
| search engine spiders, the true appraise of the link | | | | Search Engine Friendly URLs. If you are running the |
| may not be fully clear to you. Visitors are unlikely to | | | | Apache webserver on Linux enabled server use |
| click on irrelevant links and search engines hate them. | | | | mod_rewrite to translate the URLs into something |
| Reciprocal links (you link to me, and I'll link to you) | | | | nicer |
| can be of use when associated, but carry less weight | | | | Gains: Higher chance of being indexed by more of the |
| in the search engines than one way inbound | | | | search engines, keywords in your URL, higher chance |
| links.what to do: Avoid link farms (pages of links, for | | | | of being clicked on in the SERPs |
| the sake of links), treat reciprocal link requests with | | | | Redirects |
| anticipation and stay associated. | | | | There are two main redirects, based on the HTTP |
| Gains: Spending time and thought on your link profile | | | | specification |
| will ensure natural growth of links. Search engines | | | | 301 - moved permanenty |
| hate anything that looks artificial, or anything that | | | | 302 - moved temporarily |
| could be interpreted as 'Search engine Trick'. | | | | You should use 301 redirects where ever possible. |
| Duplicate Content | | | | this can be done in your server side scripting, eg |
| Question: A webmaster copies content from another | | | | Code: phpheader("HTTP/1.1 301 |
| website, or sets up numerous sites which are | | | | Found");header("Location: w w w newdomain dot |
| identical, or very similar. Is this mechanism works? | | | | com/");redirects can also be set up in your .htaccess |
| Answer: search engines apply echo content filters to | | | | file, if you run the Apache web server |
| the search results. Although the idea of increasing the | | | | IP addresses (C class) |
| market share is a bona fide idea, thousand similar | | | | IP addresses are the numerical addresses of |
| sites is not the way to go about doing it. Efforts put | | | | computers connected tot he internet. For ease of |
| into the secondary sites will be forfeited.what to do: | | | | reading they are broken down into four parts, each |
| endorse all of the pages on each of your sites are | | | | called an octet as they contain 8 bits of data when |
| unique. Querying a search engine for an exact match | | | | written in binary form. An example my be |
| of long strings of text will show you if the content is | | | | 62.85.68.114. in this case the C class is 68 (and |
| bring up elsewhere. If a webmaster does have | | | | everything up to it), so if you have a few sites |
| facsimile pages and wishes to avoid any penalties or | | | | hosted on this IP they would all have identical IP |
| filters, the webmaster must choose one page to | | | | addresses. If each had a single IP address that |
| have the other identical pages redirect to. Redirects | | | | started 62.85.68. then they all share the same C-class |
| are covered later. You may also use random RSS | | | | IP address. As the allocation of IP addresses within a |
| Feeds that are mixed before show up on each page. | | | | server involvement is usually configured so that each |
| The RSS have the ability that are always have fresh | | | | server has it's own C-class; this means that a search |
| content but only if you mix 3 or more RSS feeds | | | | engine knows hat all sites on the same C-class IP |
| you will get a unique result and not what all the other | | | | address are all located on the same server |
| sites have that are using the same RSS feeds. | | | | Your competitors might not be standing still; neither |
| Gains: Your efforts are not wasted, time and money | | | | should you. |
| can be saved. Always Fresh content from the RSS | | | | |