| Needless to say, links are one of the most vital parts | | | | search. Using the same logic, try to think of those |
| of a web page. Your web design company will | | | | links in your site as a funnel. You have to start with a |
| definitely require you to come up with links in the | | | | general category at your top page and narrow it |
| sites you make to please your clients better. When | | | | down further as your readers search for what they |
| people think of site contents, what generally comes | | | | want. |
| to mind is the text that is written on a page. | | | | Web design Tip #3: How to Write Links and Setting |
| However, know that the page content also includes | | | | Them |
| images and everything else relevant that is included in | | | | Here are some tips to come up with better and |
| the page's web design. | | | | more clickable links: |
| In Web Design Links Reinforce Scannability | | | | Â- Check your log files and look for a trend of |
| It is a proven fact that online visitors who view a | | | | what people are mostly searching your site for. Use |
| page are generally drawn to images. But aside from | | | | the most commonly used words as your links to |
| that, it is also proven that their attention is also | | | | other parts of your site. |
| immediately caught by links because they are | | | | Â- You should also verify that your links |
| underlined and set in a different colour from the rest | | | | actually go to where you have implied for them to |
| of the text. Your web design company will strictly | | | | go. Do not take the risk of ruining your client's image |
| advice you to make your links stand out in order for | | | | (and that of your web design company) by links that |
| them to catch the eye of your readers. Of course, | | | | lie. When readers find that the information they are |
| your text content or web copy must able to | | | | searching for is not there, they will leave and will not |
| reinforce scannability of your page. Fortunately, the | | | | likely return. |
| addition of links that stand out well make the content | | | | Â- Write your links as clearly as possible. If |
| even more scannable. Bear in mind during web design | | | | you are linking to an e-book, your text should read |
| though that these links will only be effective if they | | | | something like "this e-Book..." Moreover, the link |
| are related to the site content and the linked text. | | | | should actually go to a page with an e-Book in it, and |
| Your web design company should know better. | | | | not an online store or a biography of an author. |
| Web design Tip #1: Links on Your Home Page | | | | Â- When web designing, never make the |
| Unless you are web designing a site that is only made | | | | mistake of playing games with your links. Do not put |
| of 1 page, your home page should have links to all | | | | those links just for the sake of putting them. Your |
| the other parts of your website. Bear in mind too | | | | web design company will surely require you to put |
| that most online readers will scan through your home | | | | links that are as straightforward as possible. |
| page much more than they are likely to read it, so | | | | Remember that your web design company wants to |
| you need to make sure that your links speak for | | | | be of service to readers and to the clients to whom |
| themselves and are self-explanatory. However, avoid | | | | you are making the page for. Therefore, make sure |
| a home page that is made up only of links, and | | | | that you only put in useful links. |
| nothing. Doing this will defeat the purpose of | | | | Create links that are incorporated into significant |
| scannability; the links will no longer stand out. Also, | | | | content. Your links should be more than just a list of |
| never make your link title fancy or make your | | | | links that will not make sense on the part of online |
| readers guess where the link will lead to. Your web | | | | users. Make sure that the links contain explanations |
| design company will also be pleased if you put in links | | | | on what it contains. If you are presenting a link that |
| to the other general pages of your site. | | | | leads to more links, you need to make sure that you |
| Web design Tip #2: General to Specific is the Way to | | | | add in an explanation of what the readers should |
| Go | | | | expect so that they will not be surprised to see a list |
| When online users search for information, they | | | | of links. Your web design company will indeed |
| usually start from the general and eventually get | | | | appreciate such efforts. |
| more specific as they try to narrow down their | | | | |