| If you want to sell digital products on the internet | | | | your website. If you create pages that are too wide |
| such as ebooks and software you need to create a | | | | it will mean that some visitors will have to scroll left |
| specific type of website called a mini site which is by | | | | or right to view all of the text which can be |
| far the most effective way of generating sales and | | | | frustrating and will result in lower conversion rates. |
| converting visitors into customers. | | | | Because of this the best width for each page of |
| The most simple form of mini site consists of only | | | | your mini site is 600 pixels wide as this will ensure |
| two pages which are the sales letter and the | | | | that the whole page will be displayed no matter |
| download page, but you can also add some additional | | | | which type of browser or settings visitors use to |
| pages such as a contact page so that people can | | | | view your website. Another reason is that most |
| contact you for support or an affiliate page so that | | | | graphic designers create header and footer images |
| people can find out how to promote your product. | | | | that are 600 pixels wide. |
| Before you set up your mini site you will first need to | | | | After you have created the sales letter for your |
| use your HTML editor to create a template which | | | | product you just need to insert your order links at |
| you can use for each page. All you need to do is | | | | the bottom of the page and make sure that |
| create a new page with one column and three rows | | | | customers are directed to the download page after |
| and align it in the center. This will be the template | | | | they have paid. The most popular merchants that |
| that you will use for each page of your mini site. | | | | allow you to accept orders are PayPal and 2Checkout |
| The first row is used for inserting the header graphic | | | | but if you want a built in affiliate program without |
| of your product and the third row is used for | | | | having to install any scripts you should use ClickBank. |
| inserting the footer graphic of your product. The | | | | As well as mini sites you can also use the template |
| middle row is where you enter the text for your | | | | you have created for other pages on your website |
| sales letter and you can insert new tables if you | | | | such as squeeze pages if you want to start a |
| want to align parts of the text in the center of the | | | | newsletter and build your own opt in list. After you |
| page such as bullet points. | | | | have created your website its just a case of sending |
| There are different types of browser and settings | | | | traffic to it and testing and tracking the results so |
| that people use for surfing the internet and this will | | | | that you can make some modifications in order to |
| effect how your page is displayed when they visit | | | | improve your conversion rates. |