| I was reading through the blog of Matt Cutts, | | | | a pretty price for that service, because |
| one of the head engineer's at google and a | | | | they'll actually be sending you some of their |
| very adamant blogger. He talks a lot about | | | | traffic and promoting your product as opposed |
| SEO and changes to Google's algorithms along | | | | to just providing a link for SEO. |
| with the normal personal blog topics like | | | | |
| personal info and video games. | | | | One interesting thing to note from Matt |
| | | | Cutts. He rementions the rel="no" tag. Again |
| I was doing some SEO research for a new | | | | for reference this is the tag that you can |
| client's website and I was looking into | | | | add to your links to have them not pass on |
| evidence for the devaluation of sitewide | | | | pagerank. Now youre first question may be |
| links. A sitewide link is a link on every | | | | "why would anyone want to stop a linking from |
| page of a single website. In the past | | | | passing pagerank of relevancy". |
| sidewide links were great for SEO, still are, | | | | |
| but they are becoming less effective on | | | | There are a bunch of creative answers for |
| Google. Matt particularly comments on | | | | that one, but at the basic level this was |
| google's devaulaing of sitewide links in a | | | | designed for bloggers who could reduce the |
| few posts. From my experience, on older sites | | | | power of links contained within blog comments |
| if you have a large amount of other links, | | | | in order to discourage comment spammers. Matt |
| and you get say a link on 50% of pages on | | | | cutts recommends adding rel="no" to any links |
| another websites Google will count them all | | | | you sell. Now if I was going to sell a link |
| as links and this will be a bit more valuable | | | | to a poker site or a bad neighborhood. This |
| then say a single link, but for a new | | | | might be a good idea as to not hurt my |
| website, avoid sitewide links on Google. If | | | | relevancy in google, but if a website had a |
| you go from having a few links to having a | | | | similar topic, and was very legitmate, I'll |
| bunch of links all from one website it's | | | | get a lot more money and they'll get a lot |
| appears that Google will completely devalue | | | | more benefit from a regular intact link, and |
| those links because they appear to have been | | | | if I hide it correctly, google will never be |
| paid for and one of Google's current crusades | | | | able to tell It was paid for it. Especially |
| is to cut down the power of paid links. | | | | if for an additional fee orcourse, I added a |
| | | | page to my blog or to my site describing wha |
| Currently buying and selling links on the | | | | the other website was and why I was linking |
| "black market" is one of the major and very | | | | to them, but that's all hypothetical. |
| important tactics of modern SEO. You build a | | | | |
| good site, optimize for the search engines, | | | | Right now adsense is my only way to monetize |
| be creative, try to get as many links as | | | | this website and it isn't paying too well, |
| possible and then buy the rest to give you | | | | but then again I just launched this redesign |
| that "push" above the competition. Although | | | | and with some hard work I should be able to |
| Matt talks about how they won't help you, I | | | | dramatically incrase my traffic levels, |
| believe a lot of this is wishful thinking, or | | | | hopefully enough to earn a nice monthly check |
| a prediction of the near future. Currently as | | | | from Google. |
| long as the advertiser doesn't label your | | | | |
| link with a title link "advertisement, | | | | Summary of two different SEO issues mentioned |
| sponsor, link partner" etc, the link will | | | | here: |
| still count, especially if they include it in | | | | |
| the body of their content with normal anchor | | | | 1. Google devaluing site wide links (links |
| text. Of course you'd better be ready to pay | | | | from the same domain or website) 2. |