| I was reading through the blog of Matt Cutts, one of | | | | you'd better be ready to pay a pretty price for that |
| the head engineer's at google and a very adamant | | | | service, because they'll actually be sending you some |
| blogger. He talks a lot about SEO and changes to | | | | of their traffic and promoting your product as |
| Google's algorithms along with the normal personal | | | | opposed to just providing a link for SEO. |
| blog topics like personal info and video games. | | | | One interesting thing to note from Matt Cutts. He |
| I was doing some SEO research for a new client's | | | | rementions the rel="no" tag. Again for reference this |
| website and I was looking into evidence for the | | | | is the tag that you can add to your links to have |
| devaluation of sitewide links. A sitewide link is a link | | | | them not pass on pagerank. Now youre first question |
| on every page of a single website. In the past | | | | may be "why would anyone want to stop a linking |
| sidewide links were great for SEO, still are, but they | | | | from passing pagerank of relevancy". |
| are becoming less effective on Google. Matt | | | | There are a bunch of creative answers for that one, |
| particularly comments on google's devaulaing of | | | | but at the basic level this was designed for bloggers |
| sitewide links in a few posts. From my experience, on | | | | who could reduce the power of links contained within |
| older sites if you have a large amount of other links, | | | | blog comments in order to discourage comment |
| and you get say a link on 50% of pages on another | | | | spammers. Matt cutts recommends adding rel="no" |
| websites Google will count them all as links and this | | | | to any links you sell. Now if I was going to sell a link |
| will be a bit more valuable then say a single link, but | | | | to a poker site or a bad neighborhood. This might be |
| for a new website, avoid sitewide links on Google. If | | | | a good idea as to not hurt my relevancy in google, |
| you go from having a few links to having a bunch of | | | | but if a website had a similar topic, and was very |
| links all from one website it's appears that Google will | | | | legitmate, I'll get a lot more money and they'll get a |
| completely devalue those links because they appear | | | | lot more benefit from a regular intact link, and if I |
| to have been paid for and one of Google's current | | | | hide it correctly, google will never be able to tell It |
| crusades is to cut down the power of paid links. | | | | was paid for it. Especially if for an additional fee |
| Currently buying and selling links on the "black | | | | orcourse, I added a page to my blog or to my site |
| market" is one of the major and very important | | | | describing wha the other website was and why I |
| tactics of modern SEO. You build a good site, | | | | was linking to them, but that's all hypothetical. |
| optimize for the search engines, be creative, try to | | | | Right now adsense is my only way to monetize this |
| get as many links as possible and then buy the rest | | | | website and it isn't paying too well, but then again I |
| to give you that "push" above the competition. | | | | just launched this redesign and with some hard work |
| Although Matt talks about how they won't help you, | | | | I should be able to dramatically incrase my traffic |
| I believe a lot of this is wishful thinking, or a | | | | levels, hopefully enough to earn a nice monthly check |
| prediction of the near future. Currently as long as the | | | | from Google. |
| advertiser doesn't label your link with a title link | | | | Summary of two different SEO issues mentioned |
| "advertisement, sponsor, link partner" etc, the link will | | | | here: |
| still count, especially if they include it in the body of | | | | 1. Google devaluing site wide links (links from the |
| their content with normal anchor text. Of course | | | | same domain or website) 2. |