| What is the visual presence of a website? Do you | | | | Some websites hold a remarkable amount of |
| get the feeling you are in a discount store or in a | | | | information. Good website designs minimize and |
| stylized, up-scale boutique? Do you see sophistication | | | | simplify information. Consumers want to know what |
| and elegance? Or, to the contrary, do you see a | | | | is going on, and they like explanations to products |
| warehouse sort of look? Simplicity doesn't have to | | | | and services. Website owners and designers need to |
| look cheap and low-class. In fact, simplicity can have | | | | accurately target their audiences. In knowing the |
| "good figure" aesthetically speaking, as long as you | | | | audience, visual and written communication can be |
| have logical intellectual hierarchy and good lines.Where | | | | streamlined to the demographic group intended.Your |
| should the visual emphasis be? I suggest putting the | | | | visual presence will either glare through or shine |
| emphasis on whatever the purpose of the website is. | | | | through your website. Misspelled words, poor design, |
| Ask yourself, who or what is the purpose of the | | | | and broken links leave bad impressions with our |
| website (or online portfolio)? Who or what are you | | | | viewers. It's a good idea to read your own website |
| promoting?The website itself (the gears that makes | | | | on an ongoing basis as you check links and so forth. |
| it run) should not compete with the persuasive | | | | Amazingly, style sheets drop off pages and pages |
| information or content. The website is the folder or | | | | become mutated for unknown reasons. External links |
| briefcase. It's not good idea to have your briefcase | | | | cannot be trusted over long periods of time. |
| receive more adoration than what is in it. Rather, the | | | | Websites and WebPages come and go, and other |
| briefcase is merely holding the ideas. Generally | | | | website owners are not going to inform us of |
| speaking, the website should be precise, browser | | | | discontinuing WebPages. I am always finding new |
| friendly, and look sophisticated. Websites should | | | | problems to fix on my websites that were not there |
| handle smoothly and easily too. The less scrolling you | | | | the last time I viewed them. Our websites represent |
| have to do-the better. And yes, this is hard to do! It | | | | us and are in the public eye. We want our websites |
| is always a good idea to keep the emphasis on the | | | | to be well-groomed and professional. We need to be |
| professionalism of the business more than all the | | | | mindful of how our websites are coming across to |
| "bells and whistles" of the website. Consumers want | | | | others. With this in mind, take another look at your |
| assurance and credibility more than the latest | | | | website and ask yourself, "What is the visual |
| technology.Websites should be perfectly organized. | | | | presence of my site? |