| SEO is currently a buzz word across the Internet but | | | | pages link back to your page, and arguably is one of |
| many normal people do not know what it is let alone | | | | the more important parts of SEO. When a search |
| how to do it. This is the massively growing trend of | | | | engine spider visits your page it will look at how |
| Search Engine Optimisation or SEO for short. SEO | | | | many other pages link to your page, it will also look |
| essentially is a way of altering websites in order to | | | | at them pages and see what the pages are about. |
| appear higher on a search engines for specific key | | | | The more pages linking to your site then the more |
| words or key phrases. Now the theory behind this is | | | | likely the search engine will think your webpage is |
| relatively simple and the following list will cover the | | | | important. However it is not quite so simple as that, |
| basics of how to achieve a higher ranking page | | | | the Search Engine will also look at the site that has |
| (these basics follow white hat principles).1. Chose one | | | | linked to your page and if that page is based on the |
| to three key phrases per webpage you create. Key | | | | subject you have written about it will regard the link |
| phrases can be researched using Wordtracker or | | | | as more useful to lets say a poker site linking to a |
| Overture in order to find the optimum key phrase | | | | cricket site.Finally the SE will also look at how well the |
| for you. These 2 resources will basically help you find | | | | linking page is rated itself if no one has linked to the |
| a phrase that hundreds or thousands of people | | | | linking page then it will not be classed as that |
| search for, rather than just a few dozen if you | | | | important so the weight of the link will not be that |
| choose the keyword off the top of your head.2. | | | | great to your site. However let's say linked to the |
| When you have defined your key phrase create a | | | | linking page along with hundreds of other sites and |
| relevant title for your webpage, and make sure your | | | | the page was based on the same subject as yours |
| keyword/phrase is in it.3. Write some content based | | | | then the link would be very valuable indeed. Now if |
| around your key phrase, making sure you repeat | | | | we look at Google they have a way of ranking how |
| your key phrase within the content. It is good | | | | important pages are, called Page Rank (PR) the |
| practise to have between 6 - 12% of your content | | | | higher the PR the more important the site.- 1 Way |
| being the key phrase; however you need to try and | | | | linking, this is the best form of linking and normally |
| make the content as readable as possible.4. Create | | | | mean the content on your site is a useful resource or |
| valid HTML or XHTML for your page and any ALT | | | | just generally interesting to the linking website and |
| attributes used in images that are used should be | | | | they have decided to link to you.- 2 way linking. This |
| specific to the image itself. If the image is relevant to | | | | is the more common way for SEO experts to get |
| your key phrase make sure you try and use the key | | | | links; they literally swap links with websites.- 3 way |
| phrase in the explanation. Images that have no | | | | linking. This is less common but is an attempt to |
| meaning add the Alt attribute but set it to "".5. Add | | | | make search engines think your website has 1 way |
| your keywords into the Meta keywords and also | | | | links not 2 way links. For example Site A will link to |
| create a description about the page and include the | | | | Site B, then Site B will link to Site C and finally Site C |
| keywords within the description. Now these 2 Meta | | | | will link back to Site A.If these strategies are put in |
| tags are not taken into consideration by many | | | | place then a website will be well on the way to |
| Search Engines now-a-days but it is generally good | | | | achieving better results in the search engines. |
| practice to have them in place.6. Any links within your | | | | Unfortunately because websites can be optimised to |
| document make sure you use relevant text as the | | | | appear higher in search engines it has tempted a lot |
| link for example instead of having "Learn about SEO | | | | of people to find devious ways to improve a sites |
| click here" with click here as the link just use "Learn | | | | ranking in search engines.If you are serious about |
| about SEO" and have the sentence as the link. This is | | | | getting the best SEO for your site why not hire a |
| known as anchor text.Steps 1-6 cover the on page | | | | dedicated company to perform White Hat SEO then |
| optimisation briefly. A webmaster can then look into | | | | look no further than Blue EchoI currently work for |
| building up their link popularity. This is where web | | | | Blue Echo UK Ltd as the online promotions manager. |