| You should be able to find several | | | | problem you may even want to request that |
| indispensable facts about SEO in the | | | | they remove the link as the site may wind up |
| following paragraphs. If there's at least one | | | | discredited as a link farm or some such thing |
| fact you didn't know before, imagine the | | | | that you do not want to be associated with |
| difference it might make. | | | | for fear of being banned from many popular |
| | | | search engines with technology used to combat |
| View the source of each and every page: is | | | | link farms. |
| there JavaScript and CSS on the page? | | | | |
| Remember that spiders may not index pages | | | | On a related subject, when you check your |
| that have more than 10k or so of JavaScript | | | | back links, make sure that these links appear |
| or CSS embedded in them. Spiders don?t enjoy | | | | in legitimate places. If the site is |
| getting tangled up in JavaScript. So as a | | | | completely dedicated to linking to other |
| general rule you should avoid putting out | | | | sites and doesn?t seem to be a directory or |
| prompts and alerts using JavaScript every | | | | something similar you will want to get your |
| time that a page loads. Because of this rule, | | | | link removed as soon as possible. There is no |
| it is also wise to avoid link partners who do | | | | time when one link is worth the risk of being |
| so on the pages that they link to you from. | | | | permanently banned from any popular search |
| If anything looks fishy, it probably is. | | | | engine. Aside from the traffic that you will |
| | | | lose from that one search engine, you may |
| CSS won?t give you many problems. If you are | | | | wind up ?red flagged? so to speak. It seems |
| going to use CSS, it is best to link to it | | | | to be common practice among search engines |
| from another source. Create a separate CSS | | | | that if one finds faulty activity the rest |
| page and use the tag to work it into the head | | | | seem to find out soon afterwards. |
| of your HTML. This method will keep your file | | | | |
| size down considerably, and since you will | | | | Overall, if it seems dodgy, leave it alone. |
| probably be using the same CSS on several | | | | It?s better to sacrifice one link in caution |
| pages, decrease your bandwidth usage. | | | | than to destroy your site?s rankings by |
| Normally a large quantity of CSS within the | | | | accepting one you?re not sure of. There are |
| document isn?t indicative of any suspicious | | | | hundreds of situations aside from link farms |
| behavior on the part of the linker. If you | | | | that can and will give you trouble. It would |
| feel that you are, indeed, suffering from the | | | | be impossible to list every scam as there are |
| fact that the site uses such an excessive | | | | people who make their living (or seem to |
| proportion of CSS on the page itself, suggest | | | | anyway) in creating and executing these |
| to the webmaster that he/she may want to | | | | scams. Whenever there is a new form of ?SEO? |
| create an external CSS document and link to | | | | technology that ?can?t fail,? you should |
| it in his/her header. | | | | watch out because it is almost guaranteed to |
| | | | blow up in your face. The only truly powerful |
| Check that you're still on the domain you | | | | and guaranteed method of SEO is to make your |
| clicked on a link to, and you haven't moved | | | | site valuable to your visitors and then let |
| to another site or a subdomain. Some people | | | | it fall where it may in the realm of the |
| will move you to another domain while telling | | | | search engine. |
| that?s their site and your link is there, | | | | |
| relying on you not checking the address bar. | | | | It is difficult, after you have optimized |
| This trick is all too common and happens to | | | | your pages and submitted them to search |
| folks who are new to SEO every single day. | | | | engines and directories, to sit back and |
| This sad fact will continue until people | | | | wait, but there is not much that can be done |
| begin to catch it every time. | | | | aside from attempting to accumulate links |
| | | | from good, solid places. The work that you |
| If you don't have accurate details regarding | | | | have done is bound to pay off sooner or later |
| SEO, then you might make a bad choice on the | | | | as long as you stay honest. When it comes to |
| subject. Don't let that happen: keep reading. | | | | the world of SEO, honesty is, indeed, the |
| | | | best policy. |
| If the domain has changed, delete your | | | | |
| backlink to the site in question immediately | | | | When word gets around about your command of |
| and then email the webmaster with your | | | | SEO facts, others who need to know about SEO |
| complaint. If the webmaster does not fix the | | | | will start to actively seek you out. |