Zero Cost Methods To Boost Your Business Marketing And Cut Your Costs Using Your Website

I Offer These Ideas As A Business Website Ownerlater time or date.There is no limit to the number of
Who Uses ThemThink of this article as a letter fromfiles that can be sent using this form. Additional
a friend who maintains a website for his owncheckboxes only need to be added to the form, and
business, and wants to share with you some timethe appropriate filenames included in the form
cost-saving methods he employs - at zero cost - tocode.Similar Resource: File Mailer
get more value from his website.The Following ToolsSource: Resource: Attachment Mailer
Methods Can Make Using Your Site Easier/LessSource: Get Your Target Audience Discussing On
ExpensiveIn considering the resources featured here,Your Site - Discussion Boards/WebLogsYou can install
you should keep in mind the fact that your ability toa discussion board(where people can register and
use them on your website may be determined todiscuss various topics in "discussion forums") on your
some extent by the type of web hosting packagewebsite. You can also use it to provide first level user
functions you have purchased from your host. Forsupport/problem solving services to customers.For
those whose web hosting packages do not permitinstance an IT/Telecoms company can invite
the easy use of these tools, I describe the verycustomers to post questions or requests for help
useful alternative of Remotely Hosted CGI Scriptsregarding problems they have with specific products
and Resources towards the end of thisservices supplied or supported. Answers will then be
article.DISCLAIMER: Please note that I provideprovided by the appropriate personnel online saving
descriptions of the resources featured in this articletime/cost of going out - until it becomes absolutely
for your information only. I cannot guarantee they willnecessary to visit the client physically to resolve the
meet your requirements in any way.There are manyproblem.Some web hosts offer a discussion board as
other scripts that do similar work available on the net.part of their hosting package. Most of the popular
I have only described these ones because they areones are however FREE to download/install, (being
the ones I use - or have used.If you choose toopen source), two good examples being: PHPBB at
download and use them on your website, you will beand YaBB(Yet another Bulletin Board) at . I have
doing so at your own risk. I have however usedsuccessfully installed and used phpbb in the past, and
them all at least once, and currently use most offound it quite user-friendly.Web Logs: My website
them/have done so for over 2 years - which is whyhost offers an easy-to-install phpbb board in my
I can recommend them.1. Automated Websitecontrol panel, which I intend to install on my website
Membership Subscription ManagementResource:in future. I however do not currently use a discussion
Membership Manager LITEboard on my website, due to my decision earlier this
Source: is a feature that allows visitors to youryear to discontinue its use, in line with a modified
website become members by completing a simplestrategy. In its stead, what I use is a web log. I like
registration web form. Registered visitors willto think of a Web LOG as a dynamic website which
subsequently be able log in to restricted areas offunctions as an online diary allowing the owner make
your website using login details they would havepostings on any subject of interest, which her visitors
specificed when signing up. You can even have twocan in turn read, and post comments on/responses
or more levels of membership(for instance Free/Basicto.My personal web log facility is provided as part of
and Paid/Premium).Using this feature, you can enablemy website hosting package. In hunting for a web
your website provide member specific content likehost, you might look out for a similar feature, if you
special offers, articles, email newsletters, and otherconsider it relevant to your purpose. You can
interactive content. Offering membership on yourhowever get a more or less equally functional but
website will definitely set it apart from many othersFREE blog to use at Automated Business Marketing
which do not.One nifty CGI script I have found quiteCDROM PromosCDROM promos are a one-time
useful to easily and securely offer membership onexpense, and they cost a fraction of what a decent
my websites is called Membership Manager. Thisnewspaper advert does, while offering more
programs uses HTACESS browser based logintargeted impact to the "right" prospect for a longer
authentication(regarded as the most secure form ofperiod. They are less expensive and you can mass
password protection on the Internet) to protectproduce them. I personally recommend the use of
your restricted members-only directories fromauto-run business marketing CD ROMs as an offline
unauthorised access.Membership Manager, comes incomplement to other business marketing efforts
two variants - LITE(Free) and PRO.A. It allows theresources.You can get excellent software for
owner to use a control panel to administer usercreating auto run business marketing CDROM
accounts of members (who will also be on theirpresentations from a variety of sources on the net.
automated newsletter mailing list).B. The membersOne that I have used, and can heartily recommend
have login ID and Password of their choicethat you try is CRE:8 MULTIMEDIA. This software
automatically used in creating a website membershipenables you to create very impressive auto-run
account for them when they signup.C. Paidbusiness marketing CDROM presentations quickly and
Subscription Management is possible. If someone haseasily. It has a very user-friendly visual interface, and
paid for one year access, you can setup a 1 yeareasy-to-understand HELP documentation that enables
member account access to a password restrictedusers begin producing professional looking
members area on your website where somepresentations in minutes. You can download a FREE
premium content may be accessed.D. Also, the21 day trial from Article SyndicationArticle syndication
system at the expiration of the 1 year subscriptionis an excellent way to attract new visitors to your
period, automatically disables the appropriatewebsite, while at the same time boosting your
member's account - and notifies the member and thecredibility as an authority in your area(s) of
owner.E. In the PRO version, members canexpertise.One place you can post your articles and be
automatically retrieve lost passwords using a linkreasonably sure(if they offer useful real-world
provided on the site.You can download the 30kbrelevant information and are well written) of
zipped folder containing the LITE version of the scriptwidespread syndication is options you can pursue of
from and follow the very useful installationcourse exist, such as visiting and manually posting
instructions provided in the accompanying "Setuparticles to different websites offering related content
Instructions" HTML file.2. Dynamic Website Contactto yours or using automated article submission
FormsResource: All Purpose Form Handlerservices - some of which are FREE.You can also
Source: is an amazingly flexible/customisable scriptcontact publishers of e-zines and online newsletters,
that allows a user to quickly implement HTML basedwho deal with target audiences similar to yours,
forms on different parts of a website. It isoffering your FREE articles for publication in their
configured by information you provide in the formmedia or on their websites, in exchange for
itself, giving the user a unique advantage of makingexposure.9. Website RSS FeedsRSS, stands for
the script handle data submitted in the web forms in"Really Simple Syndication" or "Rich Site Summary". It
a variety of ways without changing knowing ANYis an XML standard that is used by content
Perl programming or having to change the codeowners(e.g. newsletter/website publishers) to
script.The following can be done in any combinationdistribute content to their target audience. Many
using forms that call the SAME script:A. Web formcompanies today have RSS feeds that announce
completed by the user submits an e-mail to alatest content updates made to their
specified person(s) - say the website owner - andwebsites.Visitors to your site can use either the
CC to say other employees(e.g. marketing manager),content aggregator built into their My Yahoo! Page, or
or even another email address used by the owner.B.other RSS news reader software to retrieve and
The EXACT text of the title that appears in theread the feeds.Important Notes About CGI/Perl
subject line of the email the script sends to the siteScriptsSome of the tools I have described in this
owner, can be specified in the code for the webarticle are third party CGI/Perl scripts(files with .cgi
form. This makes it very easy for you to knowand .pl filename extensions), which you may need to
which contact form on your website was used toclear with your web host before using on their
send you EACH message you receive.C. The scriptservers. The installation of these scripts requires
sends the data submitted via the web form to a filesome basic familiarity with server types, setting of
for easy import into a database program. You, thefile permissions(via CHMOD'ING), Perl scripting among
owner will be able to locate the file(s) on your serverothers.CGI Scripts Installation : Usually, to run CGI/Perl
in the cgi-bin.D. The script automatically sends ascripts, all you need is any executable folder ( cgi-bin
response to the person who submitted the form.). Some of the scripts can even run in any folder. I
The content of the response can be varied for eachsuggest however, for ease of management, that
web form. This is made possible by creating a textyou use a cgi-bin.CGI Scripts Configuration : All the
file(given a unique filename extension) to contain yourscripts require you to configure them before
message whose name you then place in the formuploading to your server, though some have
code, so it is used by the script.E. The order in whichadditional settings that will have to be specified
the data submitted via the web form appears in theAFTER uploading usually via a control/admin interface
email received by the website owner can beor panel. You can re-configure, re-upload and
specified in the code for EACH web form.F. Theoverwrite the scripts as may be necessary.Typically
completion of required fields can be enforced byyou would open the script in a text editor(I use
specifying such fields in the code for individualnotepad, and sometimes wordpad, when text
forms.G. To increase user-friendliness, code for eachwrapping is a problem in the former). If an edit facility
form can be modified to call a unique "Thank you" oris provided in your web host's control panel/file
an "Oops!" page after the form is submitted.How Imanager interface, you can also use this to make
Use It: I have found this script extremely useful insave changes you want online post-installation. This
determining quite accurately what people who visitlatter option makes it unnecessary to re-upload the
my website are interested in. For instance, on mymodified script.CGI Scripts Upload: If your host has
website, I created a separate contact form(allprovided you a file manager interface in your control
outwardly similar) for EACH of the different servicespanel, you will be able to use that to upload the
I offer, providing links to each web form from thescripts. Alternatively there are a good number of
body of text/web copy where the service isnifty FTP - File Transfer Protocol - tools like
described. This way, I am able to quickly establish,CuteFTP( and SmartFTP ( FTP clients work in "auto"
from the title of the email sent by the script, exactlymode by default, making it unnecessary for you to
which service the enquirer was considering when shave to set them to upload your scripts in ASCII
he decided to contact me.3. Tell-A-Friend Automatedmode, and your images or pre-complied programs in
Website Referral FormResource: BigNoseBird.com'sBinary mode. I suggest you refrain from changing
Birdcast Site Recommendation Scripttheir default settings except you know what you are
Source: is a very simple, yet powerful script thatdoing.Keep in mind however that whatever manner
you can use to help promote your site. Easy toof upload you employ, you will still need to set file
install, and to customize. It has a number of verypermissions(via CHMOD'ING) for the scripts and the
useful features including the following:1. Name/Emailfiles/folders they will be located in or working
Address fields that can be duplicated for an unlimitedwith.Find Someone To Do It - If NecessaryEven if
number of target recipients per recommendedyou cannot spare the time to learn to do it yourself,
page.2. A multi line text entry area for the user toyou can easily find someone appropriately skilled to
send a personal note with the e-mail.3. Automaticdo it for you. Also, your website host should be
page recognition (i.e. the script inserts the full url ofwilling to provide you any information you may be
the page being recommended in the e-mail that isrequired to verify/obtain in order to successfully
sent).4. Automatic Return to sending page (i.e. theinstall the scripts.Can't Run CGI/Perl Scripts On Your
script returns the user to the recommended pageSite? Here's An Alternative That Works!Remotely
when upon successful submission of the form'shosted CGI scripts/resources(some of which are
contents.4. Domain validation. An editable line of codeFREE) are available for those who may find they
in the script allows the website owner specifycannot use some of the tools described here directly
whether this feature is enabled or disabled onon their websites. One very good service, that I
installation. You would enable it to prevent it beingused for over a year prior to purchasing a complete
used from any other website/domain other thanhosting package, is offered by Black Fire Networks
yours i.e. protection against off-site abuse (Alsoat only do they provide you access to free,
available in the all purpose form handler scriptcustomisable, remotely hosted scripts, but they
described above).5. E-mail address and page captureactually do so with ZERO advertising. So, if you have
log. Once the script is in use, you will be able todesigned you website, but lack access to a cgi-bin via
periodically check a log file of date/time, calling pageyour web hosting package, this service might just be
and e-mail information automatically generated andfor you. Among other things, you will be able to
updated by the script on your server. This can bemake your website dynamic, so it has a more
quite useful if you want to know who is referringprofessional"feel" to it, without spending any
what page on your site and to whom.4. Form For Fileadditional money.Summary - Use A Combination Of
Upload From Web page To ServerResource: UploadMethods On Your New Or Existing WebsiteThe best
Litepart of all the tools, features and strategies/methods
Source: script works via a file upload form to allowdescribed here is that you can have them integrated
anyone upload files to a folder on the website server.- at ZERO cost - into an existing site or added to a
When this happens, the owner of the sitenew site from the start. Either way, you get to
automatically gets an "Upload Notification" email withmaximise the potential value you expect from the
a download link(s) which can be clicked to instantlywebsite.To get the best results in today's marketing,
download the file(s). The website visitor, whoone will often need to use a combination of methods.
uploaded the document is in turn taken to an uploadUsing your business website in conjunction with a well
success confirmation page that you can customise.thought out marketing strategy, facilitated in
For instance, on my website the confirmation pageimplementation by custom, value adding automation
displays a "Thank You - Your submission has beenfeatures will increase your chances of marketing
accepted" message.Possible uses: The owner cansuccess, while ensuring you do not spend more than
invite job applicants to upload their applications andyou need to.This article's recommendations can be
resumes using this form. A magazine publisher couldsummarised in form of the points outlined below. a.
have contributors/writers send in their write-ups(inEnsure "action-inducing"/"response-generating" web
various possible electronic formats(.pdf, .doc, .rtf etc)copy is written on your website, to effectively
from any location in the world so long as Internetcommunicate the unique benefits you offer.b.
PCs are available.How I Use It: On my Excel HeavenDevelop and implement a web marketing strategy to
Custom Workbook Automation Mini-site, an uploadensure you maximize returns on your investment, by
form is provided to enable clients upload workbooks(i) making more of the right kinds of people visit your
they want me to automate for them using Excelsite (ii) seamlessly integrating your offline and online
Visual Basic.5. File Mailing (Alternative to directmarketing efforts in such a way that they
downloading)Resource: MailFilecomplement one another.c. Make it easy to
Original Source:implement your web strategy for the long term, by
Latest Version Available At: lets you require visitorsincorporating zero/low cost automation tools on your
to submit their name and email address in order towebsite, and adopting value-adding features/methods.
retrieve a file(s) from your site. It is a CGI script thatExamples include email marketing, article syndication,
works via a form which allows visitors to choose(byand information product publishing(ebooks etc).Do the
clicking checkboxes) specific documents from yourabove, by adopting a suitable mix of the specific
site to be sent to the email address they specify intools, methods and strategies featured in this article,
the email address field of the form.When the form isand you should be able to clearly achieve one or
submitted, the visitor is taken to a "File(s) sent!" pagemore of the following: INCREASED sales and/or
while the selected file(s) is sent to the visitor via theREDUCED expenses on marketing/advertising - which
email address s/he provided. Apart from the factin turn will help you record reasonably stable or
that this method prevents third-party linking of yourINCREASING profits.This article is one of
files, you also get to use the retained names/emailtwenty-five(25) contained in Tayo Solagbade's Ebook
addresses to build a mailing list with which you cantitled "25 Articles/True Stories On Self-Development,
follow up visitors for possible sales.The script can alsoEntrepeneuring & Web Marketing To Help You
be useful when you want to give your busy visitorsSucceed More Often".Self-Development/Performance
a time saving alternative to downloading.CorporateEnhancement Specialist - Tayo Solagbade - works as
visitors to your site, whose mails are stored on thea Multipreneur, helping individuals/businesses develop
company mail servers will find this particularlyand implement strategies to achieve their goals,
useful.Here's why. Assume a busy executive - withfaster and more profitably. Download your copy of
only 5 minutes left to attend an important meeting -his 25 Articles Ebook from You get full reprint rights
discovers your site's offering of five interesting PDFfor each article.Visit Tayo's Creative Business
reports totaling 13 MB in size.S/he can easily chooseSolutions(CB Solutions) mini-site - - to learn how you
to use the MailFile web form's checkboxes to selectcan get affordable Freelance Writing, Rapid Website
the files and click the "Send File(s) To Me" button. AllDesign/CGI Automation, Website Marketing Strategy
the selected files will be delivered to his/her mail boxDevelopment and Custom MS Excel VB Spreadsheet
on the company's servers, and s/he would be able toAutomation Services.
return to view them without going back online at a