| Your Web site needs to do more than make your | | | | emphasize on the website? Please prioritize. |
| company look good. It has to support your overall | | | | IDENTITY |
| business operations - customer service, sales and | | | | 12. Do you already have a logo and other graphics to |
| marketing and collaboration. Whether you're planning | | | | be used? If not, do you want to have one created? |
| an intranet or Internet site, don't start before you | | | | 13. Have you identified a tagline? That would be |
| check your strategy against this comprehensive | | | | something like "Just do it", "Reach out and touch |
| checklist. | | | | someone", etc. Here is some information on the |
| The following checklist and the associated answers | | | | subject |
| will facilitate the analysis process ofr designing and | | | | 14. What keywords do you want to be found by in |
| building the website that allows your company to | | | | the search engines? |
| turn the corner. | | | | LAYOUT |
| GENERAL | | | | 15. Please provide a list of websites that you like and |
| 1. Where did you hear about us? | | | | don't like. Why do you or do you not like these sites? |
| 2. Do you have a domain name? If not, do you have | | | | 16. Please provide a list of competitors websites. |
| ideas on one? If so, what is it? | | | | 17. Do you have ideas of the colors to be used, and |
| 3. What is your company name? Do you want to use | | | | colors you don't like? Please provide example sites. |
| the entire name on the site, logo, and graphics? | | | | 18. Do you have an intended website screen size - |
| 4. Do you have special features in mind like | | | | 1024x768, 800x600, or stretch to the entire width of |
| ECommerce shopping cart, BLOG, RSS, Forms with | | | | the screen? |
| emails, EZine, Newsletter signup, autoresponders, | | | | 19. If the site isn't the entire width of the screen do |
| advertising landing/call-to-action pages, etc.? | | | | you have a preference for left or center alignment? |
| MARKETING | | | | 20. Do you have a horizontal or left-side vertical |
| 5. Who is your intended audience? Are they regional, | | | | preference for the main navigation? |
| industry specific, company size specific, etc.? | | | | 21. Please provide the main pages you need in the |
| 6. Do you intend to provide a call to action - make a | | | | website. |
| sale, call in to your office, fill out a form, etc? | | | | 22. Have you created the copy text for any of your |
| 7. Describe your ideal client and the specific attributes | | | | pages? |
| that we'll be targeting in the website. | | | | 23. Do you have existing business cards or other |
| 8. What are your website expectations, main | | | | printed material we need to match? |
| emphasis and primary goals - increased sales, | | | | 24. Are you leaning towards custom drawn artwork |
| increased leads, etc.? Please prioritize. | | | | or photographs? |
| 9. What separates your company from your | | | | POST-CONTRACT |
| competition and what do you expect will draw clients | | | | 25. Once we start designing the website we'll need |
| to the website? | | | | the following (Note that this information will be kept |
| 10. How do you plan to market the website? | | | | in strict confidence):a. FTP access information - |
| 11. What company properties do you want to | | | | username and passwordb. |