Building a useable website

Building a useable website can seem daunting. Here isnever stand up to the competitions.
a quick guideline to help you on your way.6.Don’t design in Flash Seemingly technical
1.It’s all about your content To get yourin nature or “neat” perhaps flash
website listed appropriately the content of youranimation only serves to distract visitors from what
website needs to be nested between the tags. Thisthey came to your site for in the first place, your
way it gets read by the search engines. Yourproduct or service. Your services are what visitors
content also needs to be unique and get your pointare interested in not a blinking, noisy, website. Flash
across.What is it about your product or service thatalso creates major problems with getting it properly
is better and different from your competitions. This isindexed. There is no way for the search engines to
called your usp or unique selling proposition and shouldextract content from your website as it is all
be conveyed clearly and immediately upon hitting thecontained with in the swf. If you absolutely must
page.have a flash page it is imparitive to offer an html
2.Make effective use of your title and descriptionversion as well.
tags These are your two most important tags when7.Easy on the eyes Graphical elements play a huge
it comes to referencing your page content. Metarole in a website design as well. You need to make
keywords rarely have any impact what so ever onsure you don’t have any extreme
your pages listings.contrasts between colors and that you
3.Make sure content is well formatted It is verydon’t use really bright colors as they are
important to break up your content with italics, boldquite hard on the eyes. Your logo or brand should be
text, bulleted lists, etc. Well formatted contentclearly displayed on the home page and in more than
makes your pages more accessible to visitors but theone place.
search engines also. Visitors scan across your page8.Instill a sense of well being with ease of use Make
rather than read it so it makes sense to format yoursure you have all legal documents in place such as
page so it can be browsed yet still convey yourprivacy and return policies. It is also important to
message.have all of your contact information pricing etc.
4.Proper code Having proper progamming in place isdisplayed in a manner that conveys legitimacy. It
quite simply a must. Web standards have changedshould be very easy to contact you for any
substantially over the years and it is important toquestions your visitors may have.
make sure your pages validate both html and css.9.Include an opt-in newsletter A great way to
Think of it this way. How effective could you getgenerate return customers is to offer an opt-in
your point across if you were talking swahili. Yournewsletter. This allows for direct marketing to people
code is no different. Why make it difficult for thewho you know are already interested in your product
search bots to index your content.or service. What better way is there to keep
5.Do not use Front Page, Dreamweaver, or any othercustomers abreast of new products or changes in
WYSIWYG editor.the services you offer.
While accurate, MS Front Page, for example, makes10.Use a trademark or tag line In our case we
it easy for just about anyone to throw up a webtrademarked the manipulated at symbol with the
page it doesn’t take W3C compliancy intophrase bringing e-solutions to you, thereby
account Hence the code it outputs is an absoluteeffectively increasing the strength of our brand. We
train wreck. This is terminal for your website as youare now able to effectively convey who we are but
need a strong code base (foundation) or your site willgive a good creative idea as to what we do.