| Building a website for a small and medium enterprise | | | | assembled a team of experts and |
| can be a stress free | | | | You understand the perils of keeping your |
| experience If handled efficiently. Follow these 10 | | | | teammates waiting......You are good to go!7. Begin |
| basic web site design tips | | | | With Keyword Research: Participate in the keyword |
| and they will make your task much easier.1. Own | | | | research |
| Your Project: It's your site, your investment on the | | | | but trust your SEO partner. Start with Google |
| line. Be | | | | Suggest, a free keyword |
| prepared to lead and keep the momentum heading | | | | tool. Start typing your keyword phrase. Google |
| towards a realistic | | | | Suggest will show you a |
| launch date. Be patient but firm and keep directing | | | | drop down list with numerous alternative keyword |
| the flow towards your | | | | phrases that might be |
| end goal. If you don't have the time to manage the | | | | valuable to your business. Yahoo Keyword Selector |
| construction of the | | | | Tool provides free |
| site, hire someone who does.2. Choose Your Color | | | | results as wellOnce you have exhausted these tools, |
| Scheme and Layout: Search the web and | | | | is a terrific paid |
| choose a few sites featuring the colors and layouts | | | | subscription software that can lead you into |
| you like and a | | | | profitable directions you |
| few sites with colors and layouts you don't like. | | | | may never have imagined.8. Start Writing Your |
| Otherwise, you might | | | | Content Now! Did I say now, I meant right now! |
| be presented with a design or color scheme that is | | | | Now that you have your keyword phrase list, you |
| not what you had in | | | | will soon discover what |
| mind and that will be force a major delay in your site | | | | an onerous task it can be to write the content for |
| launch date while | | | | an entire site. A better |
| you start from scratch again.3. Decide on Theme | | | | idea might be to outsource the content to a good |
| and Images: Choose your images with a common | | | | writer. You can edit their |
| theme in mind and make sure your concept is easy | | | | work before you site goes live and your SEO firm |
| to understand. | | | | should have a hand in the final product. You can find |
| Run it by your friends and family, if they don't get | | | | a list of award winning content writers at TopSEOS |
| the idea immediately, | | | | .com. |
| you need to go back to the drawing board. There | | | | should you decide to outsource your content |
| are lots of great images | | | | development.9. Don't Assume Anything: Just because |
| you can purchase on the web, however, make sure | | | | you have given instructions to |
| that the theme and | | | | one of your teammates don't assume that they are |
| the backgrounds of the images are consistent. | | | | being executed. Keep |
| Merging light and dark | | | | a list of items that you have delegated and check |
| backgrounds can make the best images look out of | | | | to see if they have been |
| place. You can find | | | | completed.10. Edit The Site Yourself: Once the site is |
| a great variety of royalty free images on 4. Plan | | | | complete, review every page |
| Your Site Structure: Write your site structure down | | | | for spelling mistakes, graphic mishaps, incorrect |
| on paper | | | | internal linking and |
| or use an excel spreadsheet; otherwise, it might get | | | | unnecessary links to the SEO or developer sites. |
| out of control. Keep | | | | Review your site in Internet |
| it simple but scalable so you can continue to add | | | | Explorer and Firefox to make sure it is consistent |
| pages as the need or | | | | both web browsers.Anticipate delays in your project |
| demand arises.5. Hire a Search Engine Optimization | | | | but keep the pedal to the metal until the site |
| (SEO) Firm: Your developer | | | | is operational. Don't compromise on your vision of |
| should have SEO experience or be working with an | | | | the site but be flexible |
| SEO firm. You | | | | enough not causing major delays in the construction. |
| want your links and content developed around | | | | Finally, track |
| keywords and phrases | | | | everything. Your new site will be drawing web traffic |
| that customers are actually using to search for your | | | | to your business; you need |
| products not industry | | | | to know where your visitors are coming from.Barry |
| insider terms that your customers are not familiar | | | | Byers |
| with. An SEO firm | | | | Vice President |
| will guide you through the process. You can find top | | | | Search Engine Academy Toronto & MontrealBarry |
| SEO firms advertising | | | | Byers and Greg Mate have a significant body of |
| on or go to Google and type in | | | | experience as Professional Search Engine Optimizers |
| search engine optimization and visit some SEO | | | | and Internet Marketers and they have owned and |
| sites.6. Meet Suggested Deadlines: A good web | | | | operated successful National Yellow Pages |
| design firm will give you | | | | Advertising Agencies for the past 15 years. Together |
| target dates for images, content, keyword | | | | they have helped a number of businesses achieve |
| development and site structure. | | | | top search engine rankings and increased web site |
| Be prepared to meet the proposed deadlines at the | | | | traffic in both Canada and the U.S. Together, they |
| agreed time or you will | | | | have designed and programmed effective websites |
| be put on the sidelines while the developer works | | | | as well as consulted on SEO and marketing on |
| with a client that has their | | | | existing sites. Offices located in Montreal and |
| act together.You know what you want; you have | | | | Toronto. |